Chris Kann is the Owner and Principal of CSK Marketing, Inc., a marketing services firm based in Racine, Wisconsin. The company provides marketing support in the form of qualitative market research, facilitation, and other types of marketing insight. Chris has been a professional research moderator for 24 years, and a marketing professional for over 34 years.
She has conducted research for consumer and business-to-business clients in the apparel, consumer packaged goods, outdoor, food, tool, and industrial electronics industries, among others. Chris received a Bachelor of Business Administration in Marketing, and an MBA from the University of Wisconsin-Madison. Prior to starting her own company, Chris spent nearly eleven years in various corporate marketing positions at Jockey International, Inc., IN-SINK-ERATOR, and Johnson Outdoor (formerly Johnson Worldwide Associates).
In her professional association, the Qualitative Research Consultants Association (QRCA), Chris is a Past President, former Co-Chair of the Chicago Chapter and the Public Relations Advisory Group, and served as the Annual Conference Co-Chair for the 2005 and 2015 Conferences.
She has conducted research for consumer and business-to-business clients in the apparel, consumer packaged goods, outdoor, food, tool, and industrial electronics industries, among others. Chris received a Bachelor of Business Administration in Marketing, and an MBA from the University of Wisconsin-Madison. Prior to starting her own company, Chris spent nearly eleven years in various corporate marketing positions at Jockey International, Inc., IN-SINK-ERATOR, and Johnson Outdoor (formerly Johnson Worldwide Associates).
In her professional association, the Qualitative Research Consultants Association (QRCA), Chris is a Past President, former Co-Chair of the Chicago Chapter and the Public Relations Advisory Group, and served as the Annual Conference Co-Chair for the 2005 and 2015 Conferences.
Services
Qualitative research is among the best ways to focus and guide your marketing, communication and new-product development efforts.
Your custom-designed research will be professionally managed and moderated, with reporting that delivers insights that prepare you for better decision-making.
Talk to us about other ways that we might support you in collecting the information you need to feel more confident in your strategy development.
While CSK Marketing, Inc. specializes in qualitative research, we can also provide quantitative online research as a stand-alone service or in conjunction with additional qualitative interviewing.
Your custom-designed research will be professionally managed and moderated, with reporting that delivers insights that prepare you for better decision-making.
Talk to us about other ways that we might support you in collecting the information you need to feel more confident in your strategy development.
While CSK Marketing, Inc. specializes in qualitative research, we can also provide quantitative online research as a stand-alone service or in conjunction with additional qualitative interviewing.
Chris speaks frequently on topics related to marketing and research.
Most presentations are available only to organization members, but below are presentations and articles available to all audiences.
Chris is available to speak to your group or organization on these topics and others related to marketing and research.
Contact us to discuss these or other topics you would like to see presented!
ARTICLE: RETHINKING THE QUESTION: How a Twisted Fork Made Me Rethink Everything.
Article Description: This article, drawn from Chris Kann's presentation at the 2017 QRCA Conference, provides a thought-provoking perspective and technique suggestions to improve the quality of the questions asked in research.
Most presentations are available only to organization members, but below are presentations and articles available to all audiences.
Chris is available to speak to your group or organization on these topics and others related to marketing and research.
Contact us to discuss these or other topics you would like to see presented!
ARTICLE: RETHINKING THE QUESTION: How a Twisted Fork Made Me Rethink Everything.
Article Description: This article, drawn from Chris Kann's presentation at the 2017 QRCA Conference, provides a thought-provoking perspective and technique suggestions to improve the quality of the questions asked in research.
Reviews
Be the first to review One Insights.
Write a Review
