PhairAdvantage Communications, LLC is an independent consulting firm providing global public relations and marketing consulting services with a special focus on education and nonprofit associations. Our clients are primarily organizations around the world with an educational component as part of their portfolio, including government agencies, corporations, associations, and colleges and universities.
With low overhead and maximum flexibility, we deliver top-quality services at an affordable price - with a passionate commitment to our clients. Whether you need strategic planning, a detailed communications audit, media relations, government relations, or writing and editing, we can respond quickly and professionally. We may be small, but we can handle big jobs, bringing together partners of all sizes to provide full-scale, customized services.
Located in the Washington, D.C. suburbs, we have easy access to major media markets and to the seat of our nation's government. In an opinion piece appearing in the Knoxville News Sentinel, Tennessee's largest-circulation daily newspaper, Roland King notes that, at a time when fear of those not like us is at a peak in this country, the state's little Hiwassee College offered its community one small but important window into a larger, more diverse world.
With low overhead and maximum flexibility, we deliver top-quality services at an affordable price - with a passionate commitment to our clients. Whether you need strategic planning, a detailed communications audit, media relations, government relations, or writing and editing, we can respond quickly and professionally. We may be small, but we can handle big jobs, bringing together partners of all sizes to provide full-scale, customized services.
Located in the Washington, D.C. suburbs, we have easy access to major media markets and to the seat of our nation's government. In an opinion piece appearing in the Knoxville News Sentinel, Tennessee's largest-circulation daily newspaper, Roland King notes that, at a time when fear of those not like us is at a peak in this country, the state's little Hiwassee College offered its community one small but important window into a larger, more diverse world.
Services
Strategic Planning: Achieving a competitive position in today's global marketplace requires coordination and sharp focus.
A top-notch strategic plan combines the best of public relations and marketing research, strategies, and tactics to insure that you spend your time and dollars wisely to reach your goals.
We'll analyze strengths and weaknesses/challenges and opportunities, determine objectives, formulate a strategy, and design an action plan that is both purposeful and flexible.
Branding: Your brand is your reputation.
A top-notch strategic plan combines the best of public relations and marketing research, strategies, and tactics to insure that you spend your time and dollars wisely to reach your goals.
We'll analyze strengths and weaknesses/challenges and opportunities, determine objectives, formulate a strategy, and design an action plan that is both purposeful and flexible.
Branding: Your brand is your reputation.
Judith T. (Judy) Phair is president of PhairAdvantage Communications, LLC, an independent consulting firm founded in 2002.
She is a seasoned public relations executive with extensive experience in strategic planning, branding, global public relations and marketing, media relations, fund raising, and legislative relations.
Judy led the Council's worldwide strategic communications planning, overseeing marketing, advertising, media relations, and print/electronic communications activities.
She headed a major branding initiative for GMAC and the GMAT as well as the redesign of the GMAC website, and implemented an extensive international media relations and advertising campaign, with a special focus on European and Asian markets.
She is a seasoned public relations executive with extensive experience in strategic planning, branding, global public relations and marketing, media relations, fund raising, and legislative relations.
Judy led the Council's worldwide strategic communications planning, overseeing marketing, advertising, media relations, and print/electronic communications activities.
She headed a major branding initiative for GMAC and the GMAT as well as the redesign of the GMAC website, and implemented an extensive international media relations and advertising campaign, with a special focus on European and Asian markets.
Roland H. King is Senior Strategic Communications Advisor at PhairAdvantage Communications.
He most recently served as Vice President for Public Affairs at the National Association of Independent Colleges and Universities (NAICU) in Washington, D.C., for 15 years, retiring in 2013.
NAICU's members are the presidents of nearly 1,000 private colleges and universities, as well as the CEOs of more than 70 specialized private college associations.
Roland's responsibilities with the association encompassed public relations, media relations, publications, the association's websites and social media efforts, and as primary writer/editor for all of NAICU's communications with members, opinion leaders, and the general public.
He most recently served as Vice President for Public Affairs at the National Association of Independent Colleges and Universities (NAICU) in Washington, D.C., for 15 years, retiring in 2013.
NAICU's members are the presidents of nearly 1,000 private colleges and universities, as well as the CEOs of more than 70 specialized private college associations.
Roland's responsibilities with the association encompassed public relations, media relations, publications, the association's websites and social media efforts, and as primary writer/editor for all of NAICU's communications with members, opinion leaders, and the general public.
Judy Phair shares her thoughts on why some boards get it wrong when faced with malfeasance or bad behavior by their CEO.
For one, board members "may have vested interests that prompt them to cling to the status quo, " she observes.
Her comments appear in an article on board responsibilities in The E&C Pulse, an on-line newsletter by LRN covering ethics and compliance issues.
The institutions they head range from the highly visible (Harvard) to the more specialized (the New England College of Optometry).
For one, board members "may have vested interests that prompt them to cling to the status quo, " she observes.
Her comments appear in an article on board responsibilities in The E&C Pulse, an on-line newsletter by LRN covering ethics and compliance issues.
The institutions they head range from the highly visible (Harvard) to the more specialized (the New England College of Optometry).
Where Did the Op-eds Appear?
A rank-ordered list of all media outlets carrying one or more of the approximately 350 op-eds analyzed.
A list of every president in the database, highlighting those who with the highest number of op-eds in 2014.
How to Write an Opinion Essay and Why You Should Do It Now (PDF), Kappan Magazine, Sept. 2014.
By Marybeth Gasman, professor of higher education at the University of Pennsylvania.
In an opinion piece appearing in the Knoxville News Sentinel, Tennessee's largest-circulation daily newspaper, Roland King notes that, at a time when fear of those not like us is at a peak in this country, the state's little Hiwassee College offered its community one small but important window into a larger, more diverse world.
A rank-ordered list of all media outlets carrying one or more of the approximately 350 op-eds analyzed.
A list of every president in the database, highlighting those who with the highest number of op-eds in 2014.
How to Write an Opinion Essay and Why You Should Do It Now (PDF), Kappan Magazine, Sept. 2014.
By Marybeth Gasman, professor of higher education at the University of Pennsylvania.
In an opinion piece appearing in the Knoxville News Sentinel, Tennessee's largest-circulation daily newspaper, Roland King notes that, at a time when fear of those not like us is at a peak in this country, the state's little Hiwassee College offered its community one small but important window into a larger, more diverse world.
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