At Charter Marketing I do, of course, believe in using the numbers in marketing. I use as much data as you have to review where you are, where you've been, and to begin to chart your new course. Data analysis and tracking metrics are critical elements in any marketing initiative, be it traditional or non-traditional.
These are all used and combined with your goals and objectives to determine the KPIs (Key Performance Indicators) that best suit your tactics to ensure you have the best ROI (return on investment) for your marketing dollars.Measure Twice, Cut Once: The phrase is ingrained in our heads, but not when it comes to marketing. It seems so many people think they can just go by instinct or "what's worked in the past, " even when they don't even know how to measure what worked and what didn't.
But marketing is not a recipe. There is not a tried and true approach for your business, for your audience, for your objectives, right now. The 6 tips, 4 steps, and 7 habits you read about in your inbox and twitter are simple approaches and suggestions.
These are all used and combined with your goals and objectives to determine the KPIs (Key Performance Indicators) that best suit your tactics to ensure you have the best ROI (return on investment) for your marketing dollars.Measure Twice, Cut Once: The phrase is ingrained in our heads, but not when it comes to marketing. It seems so many people think they can just go by instinct or "what's worked in the past, " even when they don't even know how to measure what worked and what didn't.
But marketing is not a recipe. There is not a tried and true approach for your business, for your audience, for your objectives, right now. The 6 tips, 4 steps, and 7 habits you read about in your inbox and twitter are simple approaches and suggestions.
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That quote is typically used in the teaching fields, but the statement works for marketing and business as well.
I involve customers and audiences through marketing, to build your business and your brand.
This is the core of who I am and what I do.
Today you can search online or have your social media platform of choice deliver articles, snippets and stats to your fingertips to allow you to market better.
What I have found, however, is a good deal of that information is either wrong or incomplete.
I involve customers and audiences through marketing, to build your business and your brand.
This is the core of who I am and what I do.
Today you can search online or have your social media platform of choice deliver articles, snippets and stats to your fingertips to allow you to market better.
What I have found, however, is a good deal of that information is either wrong or incomplete.
At Charter Marketing I provide custom solutions to your specific needs, business and objectives.
I don't shoehorn you into templated solutions.
I don't take shortcuts.
All my work is based on you, to meet your needs and your objectives.
Every plan includes recommendations for tactics, segmentation, messaging and creative to reach your audience and your goals.
I don't just come up with the ideas for the direction, I develop a plan within the strategy.
The tactical strategy includes recommendations for the logistics of implementing your future.
I don't shoehorn you into templated solutions.
I don't take shortcuts.
All my work is based on you, to meet your needs and your objectives.
Every plan includes recommendations for tactics, segmentation, messaging and creative to reach your audience and your goals.
I don't just come up with the ideas for the direction, I develop a plan within the strategy.
The tactical strategy includes recommendations for the logistics of implementing your future.
Marketing and Pets are my passions.
My goal is to use my expertise to improve the lives of animals, animal lovers, and those who support them.
Your audience faces so much noise every day, the challenge is to break through the clutter, get their attention, then tell your story.
The images below are just a hint the magic that we can create together.
Helping companies find their true audiences, increasing sales, decreasing costs, and expanding core and ancillary audiences.
By identifying targeted audiences, nurturing the leads, and creating relevent, appropriate content and engagement, I increased the average order value by over 40% while still decreasing the cost per lead.
My goal is to use my expertise to improve the lives of animals, animal lovers, and those who support them.
Your audience faces so much noise every day, the challenge is to break through the clutter, get their attention, then tell your story.
The images below are just a hint the magic that we can create together.
Helping companies find their true audiences, increasing sales, decreasing costs, and expanding core and ancillary audiences.
By identifying targeted audiences, nurturing the leads, and creating relevent, appropriate content and engagement, I increased the average order value by over 40% while still decreasing the cost per lead.
Charter Marketing offers full service support for our clients, matching the tactics to most efficiently and effectively reach their goals.
This reel is for use as a promotional tool to increase distribution for our TV series, now in our 4th season.
We created this piece, from initial thought to publishing in a day and a half.
This reel is for use as a promotional tool to increase distribution for our TV series, now in our 4th season.
We created this piece, from initial thought to publishing in a day and a half.
PetsUnited was an 11-division ecommerce company that also sent out 4 catalogs a year.
There were two divisions that received catalogs (dog and equine customers) and they were sent twice a year.
The catalogs were large scale product packed catalogs designed to offer existing customers another way of purchasing.
The catalogs were done in house using existing product images and stock photography, and were sent to all repeat buyers and all one-time buyers over a specific threshold (varied by division).
There were two divisions that received catalogs (dog and equine customers) and they were sent twice a year.
The catalogs were large scale product packed catalogs designed to offer existing customers another way of purchasing.
The catalogs were done in house using existing product images and stock photography, and were sent to all repeat buyers and all one-time buyers over a specific threshold (varied by division).
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