Don't underestimate the power of content. It's the fabric of your website, and it's the primary generator of organic traffic into your business. It drives your email campaigns, it supports your social channels, and it creates a sophisticated bridge between your company and its marketplace. Content defines your business presence, and it has the power to transform your organization over time.
At CMC, we offer a range of editorial solutions to advance your content marketing programs. Our end-to-end services support your organization at all stages of the content creation process. Each service program draws on the core principles and deep editorial expertise of CMC. Here are eight ways to optimize your blogging strategy and get more out of the posts you're already creating.
By keeping a corporate blog and insisting on high editorial standards, your business is generating value in ways that may not immediately seem obvious. Executive ghostwriting is a great way to get your senior leadership noticed and your company messages out.
At CMC, we offer a range of editorial solutions to advance your content marketing programs. Our end-to-end services support your organization at all stages of the content creation process. Each service program draws on the core principles and deep editorial expertise of CMC. Here are eight ways to optimize your blogging strategy and get more out of the posts you're already creating.
By keeping a corporate blog and insisting on high editorial standards, your business is generating value in ways that may not immediately seem obvious. Executive ghostwriting is a great way to get your senior leadership noticed and your company messages out.
Services
We believe our working relationship should be focused around clarity of purpose and driven by creativity.
2. We believe that every client and every situation is different and requires a custom approach.
Content Marketing Consultancy is led by Richard Pattinson, who has extensive experience building and running editorial and content marketing teams in North America and the United Kingdom.
In addition to content publication, Richard has a deep grasp of business strategy, commercial operations, and client-agency relations.
2. We believe that every client and every situation is different and requires a custom approach.
Content Marketing Consultancy is led by Richard Pattinson, who has extensive experience building and running editorial and content marketing teams in North America and the United Kingdom.
In addition to content publication, Richard has a deep grasp of business strategy, commercial operations, and client-agency relations.
Apply these best practices to your content marketing strategy and execution for long-term success.
You need the strongest and most clearly documented content marketing plan you can put together.
Without one, your content creation activities are no more than boats bobbing on a sea.
As an organization, you always want to be aware of what your competition is doing and how the marketplace is changing in response to customer need.
This also holds true from a content perspective.
Look at what content your competitors are producing, and draw inspiration from the best practice you see.
You need the strongest and most clearly documented content marketing plan you can put together.
Without one, your content creation activities are no more than boats bobbing on a sea.
As an organization, you always want to be aware of what your competition is doing and how the marketplace is changing in response to customer need.
This also holds true from a content perspective.
Look at what content your competitors are producing, and draw inspiration from the best practice you see.
CMO tenure is notoriously short.
It's tough for a chief marketing officer to get her arms around her organization as fully as she needs.
Even as the marketing function spreads its wings within many companies, too many activities remain outside of the CMO's direct control.
Although the CMO works across many areas in the business - sales, product development, legal, communications, finance, HR - her executive influence is often second fiddle to the respective department head.
The CEO must place an outright priority on marketing in all its facets, from client communication to product development to employer branding to pricing.
It's tough for a chief marketing officer to get her arms around her organization as fully as she needs.
Even as the marketing function spreads its wings within many companies, too many activities remain outside of the CMO's direct control.
Although the CMO works across many areas in the business - sales, product development, legal, communications, finance, HR - her executive influence is often second fiddle to the respective department head.
The CEO must place an outright priority on marketing in all its facets, from client communication to product development to employer branding to pricing.
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