Competitive Marketing Advantage (CMA) is a consulting, strategy, digital and growth marketing services firm. The company provides experienced interim CMOs and CDOs to both start-up and Fortune 500 companies on 6-12-month exclusive, on-site engagements to build valued brands, generate demand, create urgency on sales, shape perceptions, expand markets, nurture customer relationships, increase average order value and deliver unparalleled customer experiences.
Your dedicated CMA executive change agent will join your in-house management team and work with your existing staff or help recruit additional support to quickly and cost-effectively deliver integrated sales, digital demand generation/customer acquisition, eCommerce and ROI marketing programs that generate qualified traffic, conversions, capture market share and positively impact the bottom-line.
Our permission-based methodology for digital demand generation and engagement marketing is designed to help you gain a competitive advantage and sustainable value proposition -- one that separates and differentiates your company and its product/service offerings.
Your dedicated CMA executive change agent will join your in-house management team and work with your existing staff or help recruit additional support to quickly and cost-effectively deliver integrated sales, digital demand generation/customer acquisition, eCommerce and ROI marketing programs that generate qualified traffic, conversions, capture market share and positively impact the bottom-line.
Our permission-based methodology for digital demand generation and engagement marketing is designed to help you gain a competitive advantage and sustainable value proposition -- one that separates and differentiates your company and its product/service offerings.
Services
With more brick-and-mortar retailers shuttering stores, on top of intense competition from Amazon, Jet and other online retailers, the Company needed to expand distribution and attract a new and broader client base to drive its high-margin men's suit business.
The Company launched a new men's suit line with innovative fabrics and technology, becoming the first to offer a truly machine washable, high-quality, tailored suit.
Using this unique product attribute and differentiation as the core-marketing message, the Company successfully launched an aggressive, multi-channel marketing and demand generation digital campaign.
The Company launched a new men's suit line with innovative fabrics and technology, becoming the first to offer a truly machine washable, high-quality, tailored suit.
Using this unique product attribute and differentiation as the core-marketing message, the Company successfully launched an aggressive, multi-channel marketing and demand generation digital campaign.
The Company was growing rapidly adding headcount every week.
With a highly technical product and service offering, the Company needed to provide ongoing training and additional product knowledge to its customer facing teams, so they could stay 'top of game' with both clients and prospects.
The Company developed a comprehensive multi-level training intranet site to promote and encourage learning for its sales staff.
The site housed detailed sales battle cards comparing the competition's offerings feature-by-feature as well as competitive comparison collateral, which sales used to gain the upper hand in bake-off situations.
With a highly technical product and service offering, the Company needed to provide ongoing training and additional product knowledge to its customer facing teams, so they could stay 'top of game' with both clients and prospects.
The Company developed a comprehensive multi-level training intranet site to promote and encourage learning for its sales staff.
The site housed detailed sales battle cards comparing the competition's offerings feature-by-feature as well as competitive comparison collateral, which sales used to gain the upper hand in bake-off situations.
Kennet is a leading international growth equity firm that invests in companies in Europe and North America.
Kennet supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value.
Kennet is an experienced investor with approximately $700 million in funds under management.
We recently found an effective solution in the analytics based marketing program deployed by one of our most successful companies, Prolexic, having achieved annual revenue per rep exceeding $2M.
Kennet supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value.
Kennet is an experienced investor with approximately $700 million in funds under management.
We recently found an effective solution in the analytics based marketing program deployed by one of our most successful companies, Prolexic, having achieved annual revenue per rep exceeding $2M.
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