Branding combines logic, art and emotion, but at its core, it's about automation. It encapsulates the narrative you would use to persuade a single customer, then packages it into a unique persona to create a compelling presence in the minds of many. We have a deep understanding of this process and a track record of applying it to yield greater sales, profitability, market share and shareholder value for our clients.
We deliver a fresh approach to positioning and messaging, helping to bridge your company's "value gap" to achieve real growth objectives. For over twenty years we have successfully applied this approach to companies large and small. It serves as a means to sharply define and focus company positioning, communications and sales support to meet strategic goals.
Watch David Sutton, former Corporate Marketing Director for ISS, discuss the impact this unique process made on his organization.
We deliver a fresh approach to positioning and messaging, helping to bridge your company's "value gap" to achieve real growth objectives. For over twenty years we have successfully applied this approach to companies large and small. It serves as a means to sharply define and focus company positioning, communications and sales support to meet strategic goals.
Watch David Sutton, former Corporate Marketing Director for ISS, discuss the impact this unique process made on his organization.
Services
Our passion has always been the same: to help companies like yours traverse the "crossroads" in your business journey- those points of great change and transition - and emerge more powerful and successful.
We do this by accessing the hidden "value" in your business, and unleashing its fullest potential.
We project that value to your market through marketing and branding, enabling you to accelerate towards your growth goals, whatever they might be.
We do this by accessing the hidden "value" in your business, and unleashing its fullest potential.
We project that value to your market through marketing and branding, enabling you to accelerate towards your growth goals, whatever they might be.
Harmonic is the world leader in Video workflow management and distribution systems, serving broadcast companies, content providers and other organizations that produce and/or deliver video content to the market.
Growing through a series of strategic acquisitions, Harmonic had inherited a variety of brands, each with its own culture and loyal customers.
To cement Harmonic's role as market leader and position the company for maximum growth, DaynerHall helped launch an aggressive, multi-layered rebranding program to successfully integrate these brands under one master identity and establish cohesion across a deep portfolio of solutions.
Growing through a series of strategic acquisitions, Harmonic had inherited a variety of brands, each with its own culture and loyal customers.
To cement Harmonic's role as market leader and position the company for maximum growth, DaynerHall helped launch an aggressive, multi-layered rebranding program to successfully integrate these brands under one master identity and establish cohesion across a deep portfolio of solutions.
When financial technology leaders Metavante and Fidelity Information Systems merged to become FIS, DaynerHall was tasked with helping establish positioning and branding for the new entity.
This included supporting key subsidiary brands-such as the NYCE ATM Network and the PayNet Payments Network, and bringing them into the new branding framework.
We also helped develop thought leadership content, such as a new concept called "Relationship Banking 2.0", which became the subject of a ground-breaking white paper.
This included supporting key subsidiary brands-such as the NYCE ATM Network and the PayNet Payments Network, and bringing them into the new branding framework.
We also helped develop thought leadership content, such as a new concept called "Relationship Banking 2.0", which became the subject of a ground-breaking white paper.
While security competitors focused on selling commodity point solutions, DaynerHall helped reveal a more significant advantage for Internet Security Systems: providing customers with "pre-emptive protection" via a unique blend of technology and X-Force threat research.
This new position established the company as a strategic player in the enterprise market, and eventually resulted in an acquisition by IBM.
After a rigorous vetting process, IBM elected to retain the DaynerHall team-as one of a handful of global firms authorized to create marketing content for IBM.
This new position established the company as a strategic player in the enterprise market, and eventually resulted in an acquisition by IBM.
After a rigorous vetting process, IBM elected to retain the DaynerHall team-as one of a handful of global firms authorized to create marketing content for IBM.
When engaged by the U.S. division of the Swedish pharmaceutical company Meda (later acquired by the U.S. company, Mylan) DaynerHall was tasked with creating effective communications for two very different type of products, each requiring very different approaches.
For the company's prescription drug brands, we helped develop creative packaging content and marketing messages while carefully maintaining compliance with very strict regulatory guidelines.
For the company's over-the-counter line, our mission was to help breathe new life in some old brands.
For the company's prescription drug brands, we helped develop creative packaging content and marketing messages while carefully maintaining compliance with very strict regulatory guidelines.
For the company's over-the-counter line, our mission was to help breathe new life in some old brands.
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