MARKETING SYSTEMS GROUP is a leading global provider of technology, services, and information solutions customized for the survey, sensory and marketing research community. For more than thirty years, MSG has been investing in people and technology to meet the evolving needs of a dynamic industry. Our track record speaks for itself - a rich legacy providing the world's leading market research companies with online survey tools for research and panel management software.
MSG offers full-service online qualitative and quantitative research software, global sampling capabilities, and market research intelligence. We provide our customers with quality sampling data and hard-to-reach respondents. MSG also offers a package of expert tools that go beyond sampling, including comprehensive list enhancement products, innovative automated feedback and panel management software, a state of the art predictive dialing telephony system, and a full suite of geographic information services.
Our experts are committed to delivering quality results for our clients - an ideal mix of know-how, experience, service, and innovation to make research more accessible and more responsive.
MSG offers full-service online qualitative and quantitative research software, global sampling capabilities, and market research intelligence. We provide our customers with quality sampling data and hard-to-reach respondents. MSG also offers a package of expert tools that go beyond sampling, including comprehensive list enhancement products, innovative automated feedback and panel management software, a state of the art predictive dialing telephony system, and a full suite of geographic information services.
Our experts are committed to delivering quality results for our clients - an ideal mix of know-how, experience, service, and innovation to make research more accessible and more responsive.
Services
Every MSG team member brings years of unique and varied experience and expertise that come together to deliver our mission to create value for MSG clients.
Find the team member you need to help you.
Jeff has the distinction of having worked for multiple AUS companies.
He began in 1998 as a project director at one of our sister companies and over the years has moved to overseeing sales and marketing at Marketing Systems Group where he now serves as Sr. Vice President.
Susan has been with the company since 1990.
Find the team member you need to help you.
Jeff has the distinction of having worked for multiple AUS companies.
He began in 1998 as a project director at one of our sister companies and over the years has moved to overseeing sales and marketing at Marketing Systems Group where he now serves as Sr. Vice President.
Susan has been with the company since 1990.
As the founder and president of Marketing Systems Group (MSG), Dale Kulp's visionary perspective and innovative thinking have had a profound impact on the survey research world, as he strove to raise the bar for quality and rigor.
Dale founded MSG in 1987 with the purpose of developing the research industry's first in-house, PC-based RDD sample design and generation system.
The first computerized dialing system designed specifically for survey research data collection.
Many proprietary sampling systems and three telephone omnibus surveys, all of which are still in operation.
Dale founded MSG in 1987 with the purpose of developing the research industry's first in-house, PC-based RDD sample design and generation system.
The first computerized dialing system designed specifically for survey research data collection.
Many proprietary sampling systems and three telephone omnibus surveys, all of which are still in operation.
GENESYS is a suite of sample solutions for commercial, social science, government and public opinion researchers.
Among our many offerings are cellular, landline, address, online, and voter sample data.
We also offer additional data enhancements including screening, weighting, custom data analysis, consulting, and geodemographic services.
Accuracy - Sample frames are updated on an ongoing basis and all orders are subjected to rigorous quality control.
Flexibility - Choose from many different demographic and/or geographic criteria, as well as multi mode solutions.
Among our many offerings are cellular, landline, address, online, and voter sample data.
We also offer additional data enhancements including screening, weighting, custom data analysis, consulting, and geodemographic services.
Accuracy - Sample frames are updated on an ongoing basis and all orders are subjected to rigorous quality control.
Flexibility - Choose from many different demographic and/or geographic criteria, as well as multi mode solutions.
Enhancements made to sample including data appending, screening, geocoding and other services.
One-size-fits-all never does.
That's where we come in.
MSG's Sampling Enhancement services improve the productivity of any list, lowering your costs and saving time.
Elevate identifies and purges nonproductive landline telephone numbers on any list, whether client provided or randomly generated sample.
It is a fully automated process which greatly reduces turnaround time.
Elevate also pre-identifies landline phone numbers that have been ported to cellular*1 and ensures full compliance with the Telephone Consumer Protection Act (TCPA).
One-size-fits-all never does.
That's where we come in.
MSG's Sampling Enhancement services improve the productivity of any list, lowering your costs and saving time.
Elevate identifies and purges nonproductive landline telephone numbers on any list, whether client provided or randomly generated sample.
It is a fully automated process which greatly reduces turnaround time.
Elevate also pre-identifies landline phone numbers that have been ported to cellular*1 and ensures full compliance with the Telephone Consumer Protection Act (TCPA).
ARCS(R) provides your panel members with an engaging experience to self-schedule and respond to studies while improving your operations' efficiency.
ARCS panel management platform helps you find and qualify the right people, schedule them for studies, and optimize panel engagement.
The ability to manage and maintain "highly engaged" participants is key to successful study completion.
With access to ARCS' engaging member portal, you can easily manage participants to schedule them for studies, conduct screeners and surveys, and build profiles.
ARCS panel management platform helps you find and qualify the right people, schedule them for studies, and optimize panel engagement.
The ability to manage and maintain "highly engaged" participants is key to successful study completion.
With access to ARCS' engaging member portal, you can easily manage participants to schedule them for studies, conduct screeners and surveys, and build profiles.
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