GetGood Strategic Marketing helps organizations build brands and drive revenue with customer-centric marketing strategies that engage the consumer, build community, enhance loyalty and drive purchase. We connect you with the audiences that love you through compelling storytelling, authentic influencer endorsement and marketing strategies that tap into the passion customers have for products and services that address their needs.
Marketing Strategy Development and Execution - We can help you develop your marketing strategy soup to nuts, or simply pitch in to help with execution. We have particular expertise in content marketing, influencer engagement, thought leadership programs, digital and native advertising, branded content, social media, direct/email marketing, collateral development, event marketing, customer insights, FTC compliance and performance analytics.
Influencer Marketing Strategy & Execution - We can help with it all. Strategic alignment of your influencer strategy with your marketing goals, campaign and program design (including performance metrics), identification and recruitment of influencers, program delivery and results analysis.
Marketing Strategy Development and Execution - We can help you develop your marketing strategy soup to nuts, or simply pitch in to help with execution. We have particular expertise in content marketing, influencer engagement, thought leadership programs, digital and native advertising, branded content, social media, direct/email marketing, collateral development, event marketing, customer insights, FTC compliance and performance analytics.
Influencer Marketing Strategy & Execution - We can help with it all. Strategic alignment of your influencer strategy with your marketing goals, campaign and program design (including performance metrics), identification and recruitment of influencers, program delivery and results analysis.
Services
I currently serve as Vice President of Ad Product Marketing & Advertiser Services at SHE Media (formerly SheKnows Media).
In this role, I lead our strategic sales planning, client services, influencer marketing and virtual events teams as well as new product and performance marketing initiatives across our digital, influencer and social media businesses.
Clients included UNC Medicine, Silicon Valley Comic Con, Mommy Poppins Media, StartUp Connection and SheKnows Media.
Prior to joining BlogHer in 2010, I was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue.
In this role, I lead our strategic sales planning, client services, influencer marketing and virtual events teams as well as new product and performance marketing initiatives across our digital, influencer and social media businesses.
Clients included UNC Medicine, Silicon Valley Comic Con, Mommy Poppins Media, StartUp Connection and SheKnows Media.
Prior to joining BlogHer in 2010, I was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue.
I would love to speak to your group, conference or staff.
I cover a wide range of topics, but mostly centering around the most effective ways to use social media, influencer marketing, native advertising and branded content in the marketing strategy.
I love talking about measurement and best practices for influencer marketing, for both brands and influencers.
Two popular topics are Influencer Marketing Best Practices, a general session that introduces the four pillars of successful community-based marketing and Evaluating Influencer Platforms, an overview of the variety of influencer platforms and agencies, with concrete guidance on how to select one that best fits your KPIs.
I cover a wide range of topics, but mostly centering around the most effective ways to use social media, influencer marketing, native advertising and branded content in the marketing strategy.
I love talking about measurement and best practices for influencer marketing, for both brands and influencers.
Two popular topics are Influencer Marketing Best Practices, a general session that introduces the four pillars of successful community-based marketing and Evaluating Influencer Platforms, an overview of the variety of influencer platforms and agencies, with concrete guidance on how to select one that best fits your KPIs.
In addition to strategic counsel, program execution and performance audits, GetGood Strategic Marketing offers full-day hands-on workshops that can get your team pointed in the right marketing direction.
Sometimes, these sessions turn into longer term engagements; others, your team has what it needs to run with it on their own.
Influencer Marketing: Tapping into Social Trust.
This workshop introduces the basic principles of influencer marketing, followed by a brainstorming session focused on the client's audience and products.
Sometimes, these sessions turn into longer term engagements; others, your team has what it needs to run with it on their own.
Influencer Marketing: Tapping into Social Trust.
This workshop introduces the basic principles of influencer marketing, followed by a brainstorming session focused on the client's audience and products.
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