Originally founded in 1955 as JGSullivan Advertising, Jack G. Sullivan led the company to help solve national and international marketing challenges for brands like Zenith, Selmer, Bendix and Whirlpool. Convinced of the immense power of the Internet; Jack's son, John E. Sullivan transformed the company in the mid-90's around solving clients' marketing challenges using web-based solutions and rebranded the company as JGSullivan Interactive, Inc.
Today as part of the Local Marketing Solutions Group, Inc. (LMSG.co) the firm is owned by employee partners with a core competency in working with top-branded manufacturers of consumer goods sold to customers through retail networks. Our channel portal platforms help reduce costs and increase the effectiveness of marketing communications between the manufacturer and dealer, manufacturer and consumer, and between the dealer and consumer.
Our employee-owned and operated philosophy means you receive the best expertise, local marketing solutions, support, and technology from people who personally appreciate and care about your business.
Today as part of the Local Marketing Solutions Group, Inc. (LMSG.co) the firm is owned by employee partners with a core competency in working with top-branded manufacturers of consumer goods sold to customers through retail networks. Our channel portal platforms help reduce costs and increase the effectiveness of marketing communications between the manufacturer and dealer, manufacturer and consumer, and between the dealer and consumer.
Our employee-owned and operated philosophy means you receive the best expertise, local marketing solutions, support, and technology from people who personally appreciate and care about your business.
Services
If your marketing includes targeting new movers using national change of address, your data and efforts are too late.
Our data originates from the Inspection process - making all other data sources that follow obsolete.
You've been using the change of address to find new movers because it is the best you could find.
Everyone else is too, making it a crowded, noisy marketing environment.
Beat the Crowd!
Purchasing decisions happen as soon as the inspection report is published.
Furniture, home warranty, appliances, paint color, repair services, financing, and move planning are all top of mind for the pre-mover well before they file their change of address form.
Our data originates from the Inspection process - making all other data sources that follow obsolete.
You've been using the change of address to find new movers because it is the best you could find.
Everyone else is too, making it a crowded, noisy marketing environment.
Beat the Crowd!
Purchasing decisions happen as soon as the inspection report is published.
Furniture, home warranty, appliances, paint color, repair services, financing, and move planning are all top of mind for the pre-mover well before they file their change of address form.
What is marketing ROI?
It's the return in known sales or tracked sales leads from your marketing investment.
ROI in marketing is a hot topic, as budget pressure intensifies and digital platforms can be traced directly to sales.
Brands selling through channels can increase revenue growth and improve ROI on marketing spend with JGSullivan's local marketing portal and integrated ad builder system that ensures brand and legal compliance at the retail level.
Control your brand message at every step of the purchase process.
It's the return in known sales or tracked sales leads from your marketing investment.
ROI in marketing is a hot topic, as budget pressure intensifies and digital platforms can be traced directly to sales.
Brands selling through channels can increase revenue growth and improve ROI on marketing spend with JGSullivan's local marketing portal and integrated ad builder system that ensures brand and legal compliance at the retail level.
Control your brand message at every step of the purchase process.
Marketing cost control & operational efficiency are needs of every National and International brand.
We understand your marketplace is evolving daily.
We understand your need to reduce costly, manual operations and provide your channel partners with local marketing campaigns to boost their sales - marketing your product online.
By maximizing use of your existing resources, and reusing available media through a local marketing automation system, you will be able to control your costs and free up resources to develop new marketing campaigns that can be customized at the local level.
We understand your marketplace is evolving daily.
We understand your need to reduce costly, manual operations and provide your channel partners with local marketing campaigns to boost their sales - marketing your product online.
By maximizing use of your existing resources, and reusing available media through a local marketing automation system, you will be able to control your costs and free up resources to develop new marketing campaigns that can be customized at the local level.
You've invested in your brand.
Protect it with JGSullivan's brand compliance portal and integrated ad builder that creates brand-friendly newspaper ads, Google landing pages, microsites, e-commerce solutions, mobile sites and more for your local channel partners.
Brand compliance and control at retail is more complicated than ever in today's evolving media world as retailers can now increase their local visibility from an endless supply of oftentimes questionable digital material.
JGSullivan's local marketing platform ensures brand and legal compliance at the retail level to strengthen your brand's look and feel, and encourage communication of professional-looking product information to the consumer.
Protect it with JGSullivan's brand compliance portal and integrated ad builder that creates brand-friendly newspaper ads, Google landing pages, microsites, e-commerce solutions, mobile sites and more for your local channel partners.
Brand compliance and control at retail is more complicated than ever in today's evolving media world as retailers can now increase their local visibility from an endless supply of oftentimes questionable digital material.
JGSullivan's local marketing platform ensures brand and legal compliance at the retail level to strengthen your brand's look and feel, and encourage communication of professional-looking product information to the consumer.
User adoption is key to the success of any platform.
A system seldom used isn't protecting your brand, and worse, it's wasting your marketing resources.
The adoption of technology to simplify a business process will always be a challenge, but it's one we've been perfecting for more than 17+ years.
We understand the technology adoption life-cycle, and aside from implementing a system that is easy to use, we work with you to leverage the four value-drivers affecting usage with a roll-out and ongoing communication plan.
A system seldom used isn't protecting your brand, and worse, it's wasting your marketing resources.
The adoption of technology to simplify a business process will always be a challenge, but it's one we've been perfecting for more than 17+ years.
We understand the technology adoption life-cycle, and aside from implementing a system that is easy to use, we work with you to leverage the four value-drivers affecting usage with a roll-out and ongoing communication plan.
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