Utmost Group
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We're The Utmost Group, a branding, marketing, and integrated marketing communications agency. The Utmost Group purposefully operates as a virtual agency. This allows us to be significantly more cost efficient and responsive than traditional agencies. Our clients appreciate that. We work best with clients who share our belief in the ROI of strategic brand development.

This characteristic distinguishes us from more trendy, tactically focused creative agencies and studios. While our focus is with nonprofits, social enterprises, startups and small businesses, we've also worked in more than 40 different categories. So odds are, we're familiar with your needs. In presentations and talks with entrepreneurs and nonprofits, I introduced the idea of thinking about a website's homepage like a front porch.

I've received enough positive feedback to suggest it's a worthy analogy. So here goes. Let's start with the reality of. I was introduced to the concept of inside-out branding twenty-some years ago.
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Chris grew up on the west side of Detroit and earned his BA and MBA in Marketing at Michigan State.
He worked for 25 years with international ad agencies (Leo Burnett, Doner, J Walter Thompson), and then for six years as a corporate (Goodyear) and higher education (Michigan State) marketing director.
Judy was born in the Midwest, grew up in Europe and California, and earned her BS in Business Marketing at San Diego State University.
She started her career in San Francisco then relocated to Southeastern Michigan to run the Lowe's Home Improvement account twenty years ago.
As you review our case studies, we trust you'll see how our strategic brand discovery and alignment process increases the probability of producing great creative work.
Which we define as relevant, engaging and motivating to the right people.
And of course, work that helps achieve the desired business results.
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