Cutts Group
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Cutts Group
We take good companies, and make them great by identifying the best marketing practices to grow and scale their business. Allyn and his team are insightful and genius, they gave us recommendations that have had a profound impact on our website. They have given us strategies that have allowed us to double our subscribers. We are now getting roughly 50,000 new subscribers per month.

We are extremely grateful to him and his team. What's clear however, are how Social Consumers are relying on their social networks and social media to make purchase decisions. As more do, companies caught without a clear and effective social strategy from their leaders will become less competitive. All signs point towards a massive shift in consumer behavior from consumption of information from traditional media sources to information and content found in social media and networks.

Ok here it is. Whether you're doing a webinar to deliver good will content, to make a sales presentation, or. The other day I covered the importance of preparing for your webinar by choosing between a slide presentation or webcam.
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The "Marketing Paradigm" has shifted.
Nearly all consumers (97%) now use online media, of some type, when researching products or services.
The misconception is that only young people use these technologies but in fact, nearly all of the buying public now uses them.
Marketing has also shifted from a one-way broadcast to a multi-point conversation.
In the past, communications were "broadcast" exclusively through mass marketing channels like radio, TV and newspapers.
With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined-and YouTube, which gets 300 million visitors a month.
It's reported that 70% of marketers lack a consistent strategy.
We've found that the best marketing organizations don't just build a plan, publish the document, update it once a quarter and say "job done".
Building an effective marketing strategy can be the difference between success and failure.
We'll admit, making that strategy a living, breathing entity that cements your brand image, engages your target audience and differentiates you from competition can be a bit of a challenge.
When building effective marketing strategies for our clients, we create multi-channel engagement models that combine content, social engagement, laser-focused sponsored posts and targeted advertising.
Knektio provides a range of capabilities that enable you to automate your communication with potential buyers and generate valuable leads.
Knektio takes the grunt work out of marketing campaigns.
According to Gartner Research, companies that automate lead management see an increase in revenue of 10% or more within 6-9 months.
But the real challenges in implementing automated marketing programs revolve around building brilliant content, designing campaigns, scoring leads, and measuring and managing the whole process.
At Cutts Group, we get it.
We come from a sales background.
We spent many years as bag-carrying sales executives.
We also carried the quotas that go with that role, and agonized over the strength of our sales funnels.
That's why we founded a marketing company that focuses on effective lead generation!
We aim to enable you to generate more and better leads so that you can grow your company.
Sure, we design beautiful websites and write great content - but in the end it's all about the leads.
Not all leads are created equally - we know that.
Content marketing is one of the most effective ways to generate, engage and nurture B2B leads.
But your content has to be designed with your target buyer's journey in mind.
The right content at the right time and appropriate next-step suggestions will progress leads towards a closed deal.
We get this.
But we also know that great content needs to be relevant, up-to-the-minute, attention-grabbing and fresh - and follow a theme that enhances your brand image.
That's why we've developed a process for building great storylines that ensures each content piece serves its purpose in establishing a meaningful dialogue between you and your future customers.
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