THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services. The past year has provided significant challenges to associations and their membership efforts. Research gathered from over 800 associations in the most recent Membership Marketing Benchmarking Report highlighted th.
Here are a few simple ideas to get more paid members and more revenue in just 90+ days. Perhaps the single biggest impediment to launching a membership recruitment effort is the "paralysis of analysis." Some associations spend so much time and effort researching, debating, and planning that a program is delayed or, in some cases, never impl.
In a year when people are seeking community and have the desire to connect, it should come as no surprise that association online communities continue to be highly successful member engagement tools.
Here are a few simple ideas to get more paid members and more revenue in just 90+ days. Perhaps the single biggest impediment to launching a membership recruitment effort is the "paralysis of analysis." Some associations spend so much time and effort researching, debating, and planning that a program is delayed or, in some cases, never impl.
In a year when people are seeking community and have the desire to connect, it should come as no surprise that association online communities continue to be highly successful member engagement tools.
Services
MGI is widely respected throughout the association and nonprofit community as a thought leader, a trusted resource, and a preferred partner.
Our lifecycle approach to membership marketing means we keep sight of the big picture as well as the many details essential to successful member programs.
If your organization could use a fresh perspective, practical solutions, and a committed partner to meet its membership marketing challenges, MGI is eager and ready to help.
Our lifecycle approach to membership marketing means we keep sight of the big picture as well as the many details essential to successful member programs.
If your organization could use a fresh perspective, practical solutions, and a committed partner to meet its membership marketing challenges, MGI is eager and ready to help.
MGI is adept at assessing, developing, and executing practical strategies that work.
We work closely with our clients to evaluate their objectives and carefully tailor custom solutions based on realistic goals, innovative programs, and incomparable experience.
MGI's research enables organizations to better understand member and customer needs, how to align their products and services to meet those needs, and ultimately build programs that lead to stronger, longer-lasting relationships.
MGILists specializes in full-service management and marketing of largely non-profit, education, and healthcare association member lists.
We work closely with our clients to evaluate their objectives and carefully tailor custom solutions based on realistic goals, innovative programs, and incomparable experience.
MGI's research enables organizations to better understand member and customer needs, how to align their products and services to meet those needs, and ultimately build programs that lead to stronger, longer-lasting relationships.
MGILists specializes in full-service management and marketing of largely non-profit, education, and healthcare association member lists.
Since the company's inception in 1978 we have recruited more than 4 million new members for hundreds of organizations resulting in billions of dollars in lifetime revenue.
Our clientele represent every conceivable field-education, social services, human resources, law, engineering, science, medicine, health care-and include both trade and individual member organizations.
Using time-tested best practices, innovative new approaches, and continual testing, we are constantly building on our findings and experiences to offer even better solutions.
Our clientele represent every conceivable field-education, social services, human resources, law, engineering, science, medicine, health care-and include both trade and individual member organizations.
Using time-tested best practices, innovative new approaches, and continual testing, we are constantly building on our findings and experiences to offer even better solutions.
Individually and as a group the MGI staff makes up a formidable team of seasoned professionals with one goal: helping our clients meet their membership challenges.
A widely-known industry expert, Rick has developed creative strategies for MGI clients for 30+ years.
As company president, he is responsible for the organization's overall direction and guidance.
He is a past recipient of the DMAW Award for Distinguished Achievement recognizing his lifetime contributions to direct marketing.
A frequent presenter and speaker, Rick has also authored numerous articles on association marketing.
A widely-known industry expert, Rick has developed creative strategies for MGI clients for 30+ years.
As company president, he is responsible for the organization's overall direction and guidance.
He is a past recipient of the DMAW Award for Distinguished Achievement recognizing his lifetime contributions to direct marketing.
A frequent presenter and speaker, Rick has also authored numerous articles on association marketing.
One of the hallmarks of MGI's long-term success has been our ability to work seamlessly with organizations of all sizes and in many diverse fields.
Large or small, individual or trade, finding and retaining members is a constant challenge for nearly everyone.
Sometimes we're retained to help with one or two facets of membership; at other times, we're tasked with revitalizing entire programs.
The Aircraft Owners and Pilots Association turned to MGI for help on several membership fronts.
In acquisition, MGI nearly tripled the number of student pilots accepting AOPA's six-month trial membership offer-converting 20 percent of them to paid membership.
Large or small, individual or trade, finding and retaining members is a constant challenge for nearly everyone.
Sometimes we're retained to help with one or two facets of membership; at other times, we're tasked with revitalizing entire programs.
The Aircraft Owners and Pilots Association turned to MGI for help on several membership fronts.
In acquisition, MGI nearly tripled the number of student pilots accepting AOPA's six-month trial membership offer-converting 20 percent of them to paid membership.
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