PDMM has been a leader in direct response data and audience curation for over 4 decades. Whether you're a nonprofit organization, a for-profit corporation, or an agency looking to up its data game, we'll partner with you to find qualified, prospects that have the highest ROI potential. We have a long-standing reputation for bringing cutting-edge methods to every assignment, and we customize our approach to meet or exceed your campaign strategy and goals.
Our team has seen dramatic changes in 40 years. From traditional direct mail to the dot-com internet boom of the late 90s to the rise of the mobile customer. PDMM is your leading list media research and buying partner. Our primary focus is marketing budget optimization with a specific emphasis on data driven decisions, use of purposeful analytics and the ability to identify/select prospects that will have a higher value.
Gain an in-dept understanding of your house file and prospects by adding insight required to fine-tune your marketing plans and strengthen your current relationships.
Our team has seen dramatic changes in 40 years. From traditional direct mail to the dot-com internet boom of the late 90s to the rise of the mobile customer. PDMM is your leading list media research and buying partner. Our primary focus is marketing budget optimization with a specific emphasis on data driven decisions, use of purposeful analytics and the ability to identify/select prospects that will have a higher value.
Gain an in-dept understanding of your house file and prospects by adding insight required to fine-tune your marketing plans and strengthen your current relationships.
Services
Data is without a doubt the most important currency for marketers.
And while there certainly is no shortage of data, what distinguishes successful marketers from the rest of the pack is their approach to gathering, enhancing, modeling, analyzing, interpreting, and using their data to drive marketing strategy.
In times marked by fierce competition, an abundance of lookalike products, multiple marketing channels, and fickle brand and consumer loyalties, PDMM will show clients how to break through the clutter with high impact acquisition campaigns and strategies.
And while there certainly is no shortage of data, what distinguishes successful marketers from the rest of the pack is their approach to gathering, enhancing, modeling, analyzing, interpreting, and using their data to drive marketing strategy.
In times marked by fierce competition, an abundance of lookalike products, multiple marketing channels, and fickle brand and consumer loyalties, PDMM will show clients how to break through the clutter with high impact acquisition campaigns and strategies.
Effective integration of list strategy with creative is critical to the performance of each acquisition campaign.
Highly developed list segmentation strategies enable us to target prospective individuals who have a higher propensity to respond to more relevant messages.
Selecting data sources for inclusion to a media plan involves the blending of many factors that include client input, targeted selection criteria, ability to support future programs, cost and data reliability factors.
Consumer data appending and enhancement shines a spotlight on the opportunities that marketers simply cannot afford to overlook.
Highly developed list segmentation strategies enable us to target prospective individuals who have a higher propensity to respond to more relevant messages.
Selecting data sources for inclusion to a media plan involves the blending of many factors that include client input, targeted selection criteria, ability to support future programs, cost and data reliability factors.
Consumer data appending and enhancement shines a spotlight on the opportunities that marketers simply cannot afford to overlook.
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