DWS Associates Business Development & Direct Marketing (Direct to Consumer Marketing) Solutions works with clients to develop marketing strategies and programs that drive sales and generate profits. DWS Associates develops B2B and B2C sales and DTC marketing solutions, applications and tools for overall program planning, management, forecasting, analysis, and reporting.
The company also provides consulting services in the following areas: sales management, strategic planning; direct marketing; multi-channel marketing; e-commerce and catalog marketing; database marketing and analytics; digital marketing / social media marketing; telemarketing (inbound and outbound); product development and merchandising; market research and competitive intelligence; and, marketing operations and management.
This section contains a wide variety of sales, marketing and direct marketing planning and analytical applications, calculators, checklists, charts, presentations, tools that will help you develop and execute more effective business-to-business (B2B) and business-consumer (B2C) marketing strategies, plans, and programs.
The company also provides consulting services in the following areas: sales management, strategic planning; direct marketing; multi-channel marketing; e-commerce and catalog marketing; database marketing and analytics; digital marketing / social media marketing; telemarketing (inbound and outbound); product development and merchandising; market research and competitive intelligence; and, marketing operations and management.
This section contains a wide variety of sales, marketing and direct marketing planning and analytical applications, calculators, checklists, charts, presentations, tools that will help you develop and execute more effective business-to-business (B2B) and business-consumer (B2C) marketing strategies, plans, and programs.
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What is Marketing Mayhem?
In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about every type of business.
Why is this happening?
A few specifics are below.
Mindless use of technology; Imaginative sterility; Misleading and confusing use of language; Taking customers for granted; Want some examples of what Marketing Mayhem has done?
We have more technology, analytical tools, and proce.
In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about every type of business.
Why is this happening?
A few specifics are below.
Mindless use of technology; Imaginative sterility; Misleading and confusing use of language; Taking customers for granted; Want some examples of what Marketing Mayhem has done?
We have more technology, analytical tools, and proce.
Life Time Value (LTV): Is a term used to describe the monetary value of a customer (their purchasing) to a company over the customer's lifetime as a customer.
Customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the present value of the future cash flows attributed to the customer relationship.
Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
Customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the present value of the future cash flows attributed to the customer relationship.
Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
The Marketing Assessment is a detailed audit of your organization's marketing that gives you an impartial, neutral valuation of your marketing strategies, processes, practices, programs, and operations.
It is designed to quickly identify areas of opportunity and problems that are affecting your organization's marketing performance.
Each section looks at key functional areas.
You need to score above a "C" in each section.
If not, you should focus on developing policies, practices and processes to improve your organization's overall business and marketing practices and programs.
It is designed to quickly identify areas of opportunity and problems that are affecting your organization's marketing performance.
Each section looks at key functional areas.
You need to score above a "C" in each section.
If not, you should focus on developing policies, practices and processes to improve your organization's overall business and marketing practices and programs.
Customer acquisition and retention are the life blood of any business and we as marketers and business leaders are on a constant quest to improve both.
These are the key elements to sustaining profitable business growth.
To improve your efforts, we have created two tools to help you identify your strengths and areas for needed improvement.
Both cover the key elements involved in developing and executing customer acquisition and retention marketing plans, programs and activities.
You have two choices.
These are the key elements to sustaining profitable business growth.
To improve your efforts, we have created two tools to help you identify your strengths and areas for needed improvement.
Both cover the key elements involved in developing and executing customer acquisition and retention marketing plans, programs and activities.
You have two choices.
Take the customer acquisition proficiency assessment to see how well your organization is doing in developing and executing its customer acquisition marketing plans, programs and activities.
Our sales and marketing programs are customer-centric (provide a positive experience before and after the sale).
We can quickly adapt to changes in the market that impact customer acquisition/recruitment efforts.
Our sales team has input into the development of marketing programs aimed at new customer prospects.
Our sales and marketing programs are customer-centric (provide a positive experience before and after the sale).
We can quickly adapt to changes in the market that impact customer acquisition/recruitment efforts.
Our sales team has input into the development of marketing programs aimed at new customer prospects.
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