Ryan founded Oil Can Marketing in 2013 and has been helping small businesses thrive online ever since. Ryan is an avid homebrewer, and enjoys reading, writing, and playing guitar in his spare time. He currently resides in South Minneapolis with his wife, Lauren, and dog, Jack. Mike has a B.A. in Journalism and Mass Communications from the University of Wisconsin-Madison.
Before branching off with Oil Can, Mike served as a Marketing Assistant at Appelman Law Firm. Mike is a self-proclaimed sports nut who enjoys playing softball and attending baseball games.
Before branching off with Oil Can, Mike served as a Marketing Assistant at Appelman Law Firm. Mike is a self-proclaimed sports nut who enjoys playing softball and attending baseball games.
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Without tracking and analyzing these metrics, you can't hope to improve your methods over time or identify what's working and what isn't.
ROI (Return on Investment) has been a staple in sales & marketing since the first time someone tried to sell an item or service to another person.
It is a means of tracking what works and what doesn't work so you can invest your marketing budget into tools that actually bring in business.
In traditional marketing campaigns (TV, magazine, newspaper ads) it was easy to track ROI (at least easier than it is now).
ROI (Return on Investment) has been a staple in sales & marketing since the first time someone tried to sell an item or service to another person.
It is a means of tracking what works and what doesn't work so you can invest your marketing budget into tools that actually bring in business.
In traditional marketing campaigns (TV, magazine, newspaper ads) it was easy to track ROI (at least easier than it is now).
Directory listings are an important aspect of a holistic online marketing strategy.
There are numerous sites on which your potential customers can find your business.
Ideally your own site will be your first point of contact with any customer, but that's just not always the case.
Sometimes customers will find your company via a third party site like yelp, or yellowpages.
It's important that your contact information is consistent across all of your online listings for a couple reasons.
First off, you don't want to confuse your customer by having different addresses or phone numbers on several listings.
There are numerous sites on which your potential customers can find your business.
Ideally your own site will be your first point of contact with any customer, but that's just not always the case.
Sometimes customers will find your company via a third party site like yelp, or yellowpages.
It's important that your contact information is consistent across all of your online listings for a couple reasons.
First off, you don't want to confuse your customer by having different addresses or phone numbers on several listings.
There is no denying social media's impact.
Facebook, Twitter, LinkedIn, and other social media sites have hundreds of millions of users.
If your company doesn't have a presence on these sites you are missing out on an opportunity to interact with current and potential customers in a very personal way.
It's not enough to simply create an account on a social media site.
You have to be social (it's in the name after all!).
This means engaging your followers/fans in an ongoing dialogue about your product or services.
Facebook, Twitter, LinkedIn, and other social media sites have hundreds of millions of users.
If your company doesn't have a presence on these sites you are missing out on an opportunity to interact with current and potential customers in a very personal way.
It's not enough to simply create an account on a social media site.
You have to be social (it's in the name after all!).
This means engaging your followers/fans in an ongoing dialogue about your product or services.
Email is an easy (and cheap) way to reach out to your customer base.
Whether you want to send a monthly E-Newsletter or a weekly promotion, we've got you covered.
E-Newsletters allow you to effectively touch your colleagues and customers, inform them of any changes in your business, and also provide them with useful information, building trust in your company and brand in the process.
While E-Newsletters are cheap and easy to send, getting people to open and read them is anything but easy.
These days people are bombarded with so many emails on a daily basis that yours really needs to stand out or risk the delete button.
Whether you want to send a monthly E-Newsletter or a weekly promotion, we've got you covered.
E-Newsletters allow you to effectively touch your colleagues and customers, inform them of any changes in your business, and also provide them with useful information, building trust in your company and brand in the process.
While E-Newsletters are cheap and easy to send, getting people to open and read them is anything but easy.
These days people are bombarded with so many emails on a daily basis that yours really needs to stand out or risk the delete button.
Content marketing and blogging is a great way to solidify yourself as an expert in your particular field online, while connecting with your current and potential customers.
Content marketing takes time - time that a lot of business owners and executives just don't have.
That's where we come in.
Blogging isn't just about pumping out content day after day and throwing it out onto the internet.
Rather, blogging can spark conversations and promote engagement.
Each comment on a blog post is an opportunity to touch a potential customer.
Content marketing takes time - time that a lot of business owners and executives just don't have.
That's where we come in.
Blogging isn't just about pumping out content day after day and throwing it out onto the internet.
Rather, blogging can spark conversations and promote engagement.
Each comment on a blog post is an opportunity to touch a potential customer.
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