Granite State Marketing Research (GSMR) offers focus groups, intercept studies, in-depth interviewing, physician interviewing, advertising testing, telephone interviewing, and more. Our staff can recruit respondents to attend focus group discussion according to client specifications, using either random, database, or client lists.
We offer state-of-the-art audio and video equipment with streaming capabilities, catering upon request, professional moderaters if needed, professional recruiting, and full-service project design.Granite State Marketing Research, Inc. is the fastest growing data collection company in NH. Established in 1976 by Dorothy Bacon, GSMR services all of New Hampshire, Massachusetts, Vermont, Maine, and Northern New York.
GSMR is a member of both the American Marketing Association and the Marketing Research Association. Many of our staff are active members of the New England Chapter of the MRA.
We offer state-of-the-art audio and video equipment with streaming capabilities, catering upon request, professional moderaters if needed, professional recruiting, and full-service project design.Granite State Marketing Research, Inc. is the fastest growing data collection company in NH. Established in 1976 by Dorothy Bacon, GSMR services all of New Hampshire, Massachusetts, Vermont, Maine, and Northern New York.
GSMR is a member of both the American Marketing Association and the Marketing Research Association. Many of our staff are active members of the New England Chapter of the MRA.
Services
A focus group study is a group discussion, usually conducted with 10 respondents previously recruited according to the client's guidelines.
The moderator will guide the discussion by asking questions which are designed to provide the client with the specific information being sought.
Customarily, respondents are given a cash incentive at the conclusion of the discussion.
Research which is customarily done using this method includes advertising/concept testing, new product research, political studies, policy studies, insurance/financial studies, tourism studies, community and economic development studies, customer satisfaction studies, feasibility studies, health and social issues studies, etc. Focus group studies can be conducted at our facility in Londonderry or can be arranged off-site in adjoining conference rooms with closed circuit monitoring capabilities.
The moderator will guide the discussion by asking questions which are designed to provide the client with the specific information being sought.
Customarily, respondents are given a cash incentive at the conclusion of the discussion.
Research which is customarily done using this method includes advertising/concept testing, new product research, political studies, policy studies, insurance/financial studies, tourism studies, community and economic development studies, customer satisfaction studies, feasibility studies, health and social issues studies, etc. Focus group studies can be conducted at our facility in Londonderry or can be arranged off-site in adjoining conference rooms with closed circuit monitoring capabilities.
Dorothy has over 35 years of experience in the market opinion research industry.
As President and Founder of Granite State Marketing Research, Dorothy has led a variety of research projects, such as focus groups, interviews, and mock trials, for numerous clients.
Most notable, Dorothy served as the President of the New England Chapter of the Marketing Research Association and as a member of the American Marketing Association.
In addition, Dorothy has been active with the local Chamber of Commerce for over 10 years.
As President and Founder of Granite State Marketing Research, Dorothy has led a variety of research projects, such as focus groups, interviews, and mock trials, for numerous clients.
Most notable, Dorothy served as the President of the New England Chapter of the Marketing Research Association and as a member of the American Marketing Association.
In addition, Dorothy has been active with the local Chamber of Commerce for over 10 years.
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