With an abundance of Salons & Spas everywhere, it is easy to become lost in today's searches online. Did you know that every city has thousands of searches per month from clients looking for salons & spas in your market? Are these clients finding YOU? Headlocked Media has tried-and-true techniques that are proven to rank your business above the competition in your local market.
Can you say Salon Marketing? We know & love the Beauty Industry. We have spent the last 25 years perfecting our salons & academies from the inside - out. We are now giving back to the community that has shaped & formed us. There was no other way but to become your premiere salon consultant team! Our team thrives on helping other beauty businesses achieve greatness & the success they all deserve!
Starting a salon or spa can be scary and expensive. There is a lot of equipment to buy, advertising to do, inventory to order, and rent to pay. It takes a lot of coordination, and it may entail skills that are outside of what is normal for you.
Can you say Salon Marketing? We know & love the Beauty Industry. We have spent the last 25 years perfecting our salons & academies from the inside - out. We are now giving back to the community that has shaped & formed us. There was no other way but to become your premiere salon consultant team! Our team thrives on helping other beauty businesses achieve greatness & the success they all deserve!
Starting a salon or spa can be scary and expensive. There is a lot of equipment to buy, advertising to do, inventory to order, and rent to pay. It takes a lot of coordination, and it may entail skills that are outside of what is normal for you.
Services
As we began to scratch the surface of the beauty industry's online marketing efforts in 2018, we noticed a common challenge not only in our region, but nationwide.
The Salons, Spas and Beauty Schools that were dominating each local market were not necessarily the best in town.
Early 2019 started off like the beginning of any new year.
A little recoup & reflection took place after the busiest time of year.
After all, every one of us knows what surviving the Holidays in the Hair Business is like.
The Salons, Spas and Beauty Schools that were dominating each local market were not necessarily the best in town.
Early 2019 started off like the beginning of any new year.
A little recoup & reflection took place after the busiest time of year.
After all, every one of us knows what surviving the Holidays in the Hair Business is like.
A salon or spa is a business, and one that has a lot of competition.
You not only have to handle the artisans that create the magic for your clients, you have to make your clients feel like they have stepped into or contacted someplace different, special, every time they walk through your doors or call on the phone.
When Headlocked Media is hired to consult at your salon, we observe.
We talk to staff, clients, and review your procedures.
We see where there are opportunities to improve, whether it is purchasing inventory or how to market your shop.
You not only have to handle the artisans that create the magic for your clients, you have to make your clients feel like they have stepped into or contacted someplace different, special, every time they walk through your doors or call on the phone.
When Headlocked Media is hired to consult at your salon, we observe.
We talk to staff, clients, and review your procedures.
We see where there are opportunities to improve, whether it is purchasing inventory or how to market your shop.
Did you know the Google used over 200 factors when ranking a website on the first page of search results?
Mind-boggling, we know!
In order to rank on the internet, you MUST have a website for your Business.
Once we detailed our hair salon web site, the increase in traffic was instant.
Facebook is not a website & will not dominate the market in your area.
A few key components of making your business visible are: content on your site, including keywords on your page, registering your Beauty Business with all search engines, etc. Keep in mind, your site will need to also be verrry mobile friendly.
Mind-boggling, we know!
In order to rank on the internet, you MUST have a website for your Business.
Once we detailed our hair salon web site, the increase in traffic was instant.
Facebook is not a website & will not dominate the market in your area.
A few key components of making your business visible are: content on your site, including keywords on your page, registering your Beauty Business with all search engines, etc. Keep in mind, your site will need to also be verrry mobile friendly.
More than 1 billion daily users are on Facebook! 1 billion!
The usefulness of this platform for your Beauty Business is endless.
Not only will you build brand loyalty through Facebook, but you have an audience variety & the potential for building professional relationships within your community.
Your current & potential clients want to see you, your environment & your team to ensure they will be comfortable in your business.
And did we say hair salon adverts?
Instagram-the place for pretty images & tips of all kinds!
The usefulness of this platform for your Beauty Business is endless.
Not only will you build brand loyalty through Facebook, but you have an audience variety & the potential for building professional relationships within your community.
Your current & potential clients want to see you, your environment & your team to ensure they will be comfortable in your business.
And did we say hair salon adverts?
Instagram-the place for pretty images & tips of all kinds!
They can certainly be the Billboard for your Business.
Have you looked at yours recently?
Have you thought about asking your Salon's clients to leave you business reviews?
Is it a topic of staff meetings and everyday chatter in the break room?
Do not stay behind on the times when it comes to showing the world how amazing your salon is.
Inevitably all business get a few less-than-stellar reviews, but if you are so pro-active with building your army of positive reviews, the negative ones become flushed.
Have you looked at yours recently?
Have you thought about asking your Salon's clients to leave you business reviews?
Is it a topic of staff meetings and everyday chatter in the break room?
Do not stay behind on the times when it comes to showing the world how amazing your salon is.
Inevitably all business get a few less-than-stellar reviews, but if you are so pro-active with building your army of positive reviews, the negative ones become flushed.
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