We are a marketing strategy and services firm predicated on driving business results. We have a deep background in all aspects of marketing including search marketing, social media, programmatic display, and site optimization. We fundamentally believe in solving your marketing challenges and creating business impact based on solutions we create together.
We are a fully transparent business model that allows you to see the value of our efforts and how they align and create business goals for you. We are hungry and driven to treat you as our most valued customer for the insights and results you need.
We are a fully transparent business model that allows you to see the value of our efforts and how they align and create business goals for you. We are hungry and driven to treat you as our most valued customer for the insights and results you need.
Services
Scott has been in the online space since 1995 and is the Managing Director of Pershing Strategy.
He has had numerous roles in the media industry including:.
Vice President at iCrossing, a Hearst Company managing Media including Search and Social for the agency and its global client base.
SVP, Managing Director of Ecselis - (a performance media practice within Havas Media) where he was responsible for managing all integrated performance marketing activities for North America.
Scott also worked client side at Saks Fifth Avenue, Del Webb Corporation, and NextStudent.
He has had numerous roles in the media industry including:.
Vice President at iCrossing, a Hearst Company managing Media including Search and Social for the agency and its global client base.
SVP, Managing Director of Ecselis - (a performance media practice within Havas Media) where he was responsible for managing all integrated performance marketing activities for North America.
Scott also worked client side at Saks Fifth Avenue, Del Webb Corporation, and NextStudent.
This is why we started Pershing Strategy Group in the first place.
We do not believe it is about being the biggest, we believe in being the best.
This may sound like cheap talk, but nowhere is this more evident than how we will approach your business.
The reality is that there has been gross mismanagement across large agencies and how they charge for their services.
We will tailor an approach that is project-based and cost-effective for you and your goals.
We do not believe in upselling our Client's needless services and focus our efforts on what is going to drive business impact.
We do not believe it is about being the biggest, we believe in being the best.
This may sound like cheap talk, but nowhere is this more evident than how we will approach your business.
The reality is that there has been gross mismanagement across large agencies and how they charge for their services.
We will tailor an approach that is project-based and cost-effective for you and your goals.
We do not believe in upselling our Client's needless services and focus our efforts on what is going to drive business impact.
Pershing Strategy Group fundamentally believes your digital strategy needs be more "than drive more leads/sales."
If we can understand your audience, we can find more like them in each respective channel.
In the last year alone, there were at least 50 new changes and innovations that affected our client's marketing plans.
We take each and every new innovation and refine our plans so that nothing we created is outdated from the day it makes it to your printer.
A key understanding how your competition is trying to outperform or differentiate from yourselves.
If we can understand your audience, we can find more like them in each respective channel.
In the last year alone, there were at least 50 new changes and innovations that affected our client's marketing plans.
We take each and every new innovation and refine our plans so that nothing we created is outdated from the day it makes it to your printer.
A key understanding how your competition is trying to outperform or differentiate from yourselves.
A simple and yet predicted statement of programmatic media is here, which is that all media channels are turning programmatic.
While that may be scary to some, Pershing Strategy Group believes it is this core understanding that allows us to be more sophisticated for our clients.
How do we align an attribution plan so that you can see the full funnel of your advertising that is driving to a business impact?
Also, we want to clear here, we are a fully transparent practice.
This means that each buy is fully accountable.
While that may be scary to some, Pershing Strategy Group believes it is this core understanding that allows us to be more sophisticated for our clients.
How do we align an attribution plan so that you can see the full funnel of your advertising that is driving to a business impact?
Also, we want to clear here, we are a fully transparent practice.
This means that each buy is fully accountable.
Social media is perhaps one of the most exciting and yet one of the most challenging media channels to master.
We find our clients challenged in even the original alignment of how social media should fit in with their marketing strategies.
Is Social Media more like search, display, or video?
Well, the answer to us is quite simple: social media is social.
This means that each strategic execution needs to be aligned in that this medium is meant to engage, test, share, and engage and not simply exist.
We find our clients challenged in even the original alignment of how social media should fit in with their marketing strategies.
Is Social Media more like search, display, or video?
Well, the answer to us is quite simple: social media is social.
This means that each strategic execution needs to be aligned in that this medium is meant to engage, test, share, and engage and not simply exist.
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