Burgess Advertising & Marketing
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Burgess Advertising & Marketing
Honoring excellence in local, regional and cable TV commercials, non-broadcast video and TV programs. Awarded for public relations and communications excellence by the Maine Public Relations Council. Awarded to the nation's best creative work on behalf of hospitals, physician practices, nonprofit organizations and other healthcare-related clients.
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Partners for World Health (PWH) is a Maine-based nonprofit that delivers surplus medical supplies and conducts medical missions to countries in need.
After a four-year hiatus, PWH wanted to resurrect a popular fundraiser centered on a fashion show with unique creations by prominent designers executed in blue surgical cloth.
We gave the program a new name, Blue Wrap Runway, and a logo as stylish as the show.
We also designed a host of promotional materials: ads, posters, tickets, program book, signage, social media, direct mail and more-all pro bono.
After Chalmers Insurance Group expanded south from the Lakes Region of Maine and New Hampshire in the 2010s, they faced a branding challenge: how to integrate the smaller agencies they had acquired into a coherent Chalmers identity, while highlighting the agents' strong local connections.
At the same time, Chalmers wanted to position itself vs. national direct insurers advertising heavily on TV, as competitively priced but with better service.
Our initial campaign introduced corporate and local managers to the newly expanded Chalmers market as a team of "Local Heroes, " touting their professional experience and strong community ties.
Founded in 1942 and headquartered in Raymond, Maine, Dielectric designs and builds the world's most sophisticated broadcast antennas and signal-transmission solutions.
For decades, Burgess has helped Dielectric promote and explain its highly technical products.
Starting in 2017, Dielectric's 75th anniversary year, we heightened and sharpened the company's image as a leader in broadcasting technology, in preparation for the FCC's TV channel "Repack."
Writing and designing a new website, print ads, corporate brochures, sales sheets and catalogs; and.
When Maine declined to set up and promote its own Health Insurance Marketplace under the Affordable Care Act, the Maine Health Access Foundation (MeHAF) stepped up.
Burgess worked with MeHAF and outreach partners to implement a multi-pronged campaign using TV, radio, online, transit (bus), digital (banner and social media), and print ads featuring mostly young Mainers, and dramatizing the importance of "getting covered & staying covered."
We also assisted with PR, and created collateral materials for outreach professionals-including a series of "user manuals" for insurance neophytes, translated into five languages to reach the increasingly diverse population in Maine cities.
There's nothing sexy about plain old drinking water, much less wastewater or stormwater-and who even knows what that is?
But when there's a need to raise rates to keep sewage out of our waterways, communicating with customers is essential.
That's why in 2013 the Greater Augusta Utility District (GAUD), which serves Maine's capital region, engaged Burgess to upgrade communications to its more than 5,000 customers.
GAUD's key goals were to 1) make the public aware of the effort and investment required to provide safe drinking water and manage effluent; while 2) positioning GAUD as a transparent, competent and fair utility.
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