In the wake of the 9/11 tragedy, Mary Shafer realized life was too short to continue spending so much time doing things she wasn't really passionate about anymore. So she quit her job as president of someone else's ad agency and struck out on her own. She decided only to work on projects she believed in, for clients she genuinely liked. It hasn't always been easy, but it's been a good dozen years.
And she's created some work she's monumentally proud of, mostly for the noticeable results it has gotten for clients who trusted her with their marketing messages and campaigns. The whole time, it's been about the value she hammers out for those clients day in and day out. By 2005, Mary added a publishing division, Word Forge Books, to The Word Forge.
She wanted to bring out several titles of her own, as well as offering custom publishing to her marketing and consulting clients looking for a unique way to establish credibility and visibility in their respective industries. By the following year, she was speaking regularly in public on the subjects of her books, and by 2010, was presenting on marketing and promotion topics for small and microbusinesses.
And she's created some work she's monumentally proud of, mostly for the noticeable results it has gotten for clients who trusted her with their marketing messages and campaigns. The whole time, it's been about the value she hammers out for those clients day in and day out. By 2005, Mary added a publishing division, Word Forge Books, to The Word Forge.
She wanted to bring out several titles of her own, as well as offering custom publishing to her marketing and consulting clients looking for a unique way to establish credibility and visibility in their respective industries. By the following year, she was speaking regularly in public on the subjects of her books, and by 2010, was presenting on marketing and promotion topics for small and microbusinesses.
Services
Mary Shafer brings to all her Word Forge projects more than a quarter-century of experience in the trenches of marketing, sales and communication.
She understands the needs of her clients for her to function as both an accomplished wordsmith and a knowledgeable marketing consultant.
Mary draws on her years in newspaper, book and magazine publishing, advertising and marketing to become a valuable partner to her clients.
She welcomes the challenge of developing fresh concepts and creating compelling copy that brings them to life.
She understands the needs of her clients for her to function as both an accomplished wordsmith and a knowledgeable marketing consultant.
Mary draws on her years in newspaper, book and magazine publishing, advertising and marketing to become a valuable partner to her clients.
She welcomes the challenge of developing fresh concepts and creating compelling copy that brings them to life.
When Mary Shafer was born in June of 1961, not only was her sun sign in Gemini, so was the moon and Gemini's ruling planet, Mercury.
Since none of her homies were into astrology, Mary was unaware that as a triple Gemini, she was doomed.
Blissfully ignorant, she turned her natural inclinations toward attention deficit disorder and taking mechanical objects apart into a varied and interesting career path with more twists than the Burma Road.
Always possessed of an artful side, she first tried her hand at illustration, doing her first paid freelance job at 14. (Thanks, Dad.) Since art directors weren't exactly beating down the door, she also got a fast food job.
Since none of her homies were into astrology, Mary was unaware that as a triple Gemini, she was doomed.
Blissfully ignorant, she turned her natural inclinations toward attention deficit disorder and taking mechanical objects apart into a varied and interesting career path with more twists than the Burma Road.
Always possessed of an artful side, she first tried her hand at illustration, doing her first paid freelance job at 14. (Thanks, Dad.) Since art directors weren't exactly beating down the door, she also got a fast food job.
Where do I begin?
Mary is the most talented, energetic writer and strategist I have ever known.
She doesn't just do what she's asked.
Mary takes the ball and runs with it.
She's a self-starter who looks for additional ways to help; she's thorough and knowledgeable in understanding how all facets of a campaign fit together and drive each other synergistically.
Mary is a great advocate for her clients: She listens to what they think they need, takes a look at their big picture, then suggest solutions that will address not just immediate needs but long-term ones, as well.
Mary is the most talented, energetic writer and strategist I have ever known.
She doesn't just do what she's asked.
Mary takes the ball and runs with it.
She's a self-starter who looks for additional ways to help; she's thorough and knowledgeable in understanding how all facets of a campaign fit together and drive each other synergistically.
Mary is a great advocate for her clients: She listens to what they think they need, takes a look at their big picture, then suggest solutions that will address not just immediate needs but long-term ones, as well.
What better way to understand the value inherent in good writing, ad creation and marketing collateral than to see some of the work for yourself?
Selected examples of each category of services offered by The Word Forge highlight this section of our site.
Browse through and imagine the results possible if we were to create such compelling copy, powerful prose and great graphics for your projects.
Selected examples of each category of services offered by The Word Forge highlight this section of our site.
Browse through and imagine the results possible if we were to create such compelling copy, powerful prose and great graphics for your projects.
I write copy for traditional print collateral - brochures, sell sheets, direct mail packages, white papers, catalogs, etc. - as well as for electronic media, including websites, blog posts, eNewsletters and eBlast campaigns.
It's all about making an emotional connection with your prospect, and my marketing copy philosophy is short and simple: Whoever tells the best story wins.
I wrote the copy for this destination-quality spa, which has been my client since it opened more than a dozen years ago.
It's all about making an emotional connection with your prospect, and my marketing copy philosophy is short and simple: Whoever tells the best story wins.
I wrote the copy for this destination-quality spa, which has been my client since it opened more than a dozen years ago.
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