If you feel your agency "just doesn't get it" and turns complex technology into marketing fluff, you're in the right place. Insight Marketing talks "toe-to-toe" with editors, experts and business leaders. We translate jargon into hard-hitting news and sharp copy that incorporates your brand attributes and key messages. We know what editors consider news and how to create content they consider newsworthy.
After distribution, our PR processes and placement tracking mechanisms ensure maximum coverage. Our client developed a new flexible suspended work platform that conformed to the arches of Boston's famous Longfellow Bridge. We ghostwrote the story for the engineering manager, shot all photos and placed nationally in the Associated Construction Publications (ACP) magazines.
ESAB Welding & Cutting Products supports the annual Ironworkers Instructor Training Program with a team of experts. We supported ESAB by creating a Facebook photo album, contest winner video and tech tips story.
After distribution, our PR processes and placement tracking mechanisms ensure maximum coverage. Our client developed a new flexible suspended work platform that conformed to the arches of Boston's famous Longfellow Bridge. We ghostwrote the story for the engineering manager, shot all photos and placed nationally in the Associated Construction Publications (ACP) magazines.
ESAB Welding & Cutting Products supports the annual Ironworkers Instructor Training Program with a team of experts. We supported ESAB by creating a Facebook photo album, contest winner video and tech tips story.
Services
Before content became a buzzword, Chuck Schroeder and Trish Koehler founded Insight Marketing in 2004 as a content generation machine.
We help companies reach customers in industrial markets (manufacturing, fabrication, construction and many others) as well as business-to-consumer markets such as motorsports, farm/ranch and home hobby.
Insight gained through our extensive field experience, coupled with an unparalleled passion to learn your business, enables us to speak to target markets from the most important perspective: the customers'.
We help companies reach customers in industrial markets (manufacturing, fabrication, construction and many others) as well as business-to-consumer markets such as motorsports, farm/ranch and home hobby.
Insight gained through our extensive field experience, coupled with an unparalleled passion to learn your business, enables us to speak to target markets from the most important perspective: the customers'.
Early in the social media revolution, we expanded our traditional PR services to include in-house photography and video capabilities.
Insight Marketing talks "toe-to-toe" with editors, experts and business leaders.
We translate jargon into hard-hitting news and sharp copy that incorporates your brand attributes and key messages.
Our goal is to become your most trusted content partner, because editors and end-users know the difference between insightful writing and fluff.
The bottom line: our writing speaks to your customers in their language.
Insight Marketing talks "toe-to-toe" with editors, experts and business leaders.
We translate jargon into hard-hitting news and sharp copy that incorporates your brand attributes and key messages.
Our goal is to become your most trusted content partner, because editors and end-users know the difference between insightful writing and fluff.
The bottom line: our writing speaks to your customers in their language.
Through words and images, we tell your story in an accurate, persuasive and repeatable manner.
This video honors the metalworkers who make their living using oxy-fuel torches, as well as the craftsman who make them.
Two Victor employees provided the voiceover, including one whose deep Texas drawl inspired the main portion of the script.
End-user testimonial where our ESAB Welding & Cutting client delivers an integrated welding solution: welding power sources, wire feeders, MIG guns and aluminum welding wire.
This video honors the metalworkers who make their living using oxy-fuel torches, as well as the craftsman who make them.
Two Victor employees provided the voiceover, including one whose deep Texas drawl inspired the main portion of the script.
End-user testimonial where our ESAB Welding & Cutting client delivers an integrated welding solution: welding power sources, wire feeders, MIG guns and aluminum welding wire.
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