Your customers face choices. So do you. Your eyes are open to the many ways to drive people to your enterprise - marketing, advertising, public relations - on and off the web. You need help figuring out where to deploy, and everyone seems to push different things you've "got to" do. You need help. Just as your customers need to see your value, you want creative marketing communications expertise, with hands-on experience and heads-up insights in many different media to put you where your needs dictate you must be seen.
But you can't expand staffing to get it done. You want a team member, not just a consultant. You want your communications department, whether you are big or small. Arm's length advice from someone who doesn't just hear your voice, but gets your voice and knows how to project it. A team member to evaluate and build your messages and offer honest, informed, constructive feedback.
We're in West Brookfield, Massachusetts, central to all of New England and especially the Worcester, Springfield and Hartford markets.
But you can't expand staffing to get it done. You want a team member, not just a consultant. You want your communications department, whether you are big or small. Arm's length advice from someone who doesn't just hear your voice, but gets your voice and knows how to project it. A team member to evaluate and build your messages and offer honest, informed, constructive feedback.
We're in West Brookfield, Massachusetts, central to all of New England and especially the Worcester, Springfield and Hartford markets.
Services
It is a marketing communications consultancy established in 2002 by Bob Datz, building on years of expertise in both managing and producing journalism in print and broadcast media.
By extending formal training into Web and graphics through Clark University, he has become expert in producing messages in virtually all media, and helping clients know when to use which ones.
Bob has also been active in campaigns and fundraising events for non-profit programs ranging from public benefits to tightly focused campaigns.
By extending formal training into Web and graphics through Clark University, he has become expert in producing messages in virtually all media, and helping clients know when to use which ones.
Bob has also been active in campaigns and fundraising events for non-profit programs ranging from public benefits to tightly focused campaigns.
Integrating your message in words and visual, online and off, is critical.
That's what we do in our Media Works.
Media works when creative writers and artists work together.
By closely crafting your projects, we work together, often simultaneously, to create a message that hangs together and doesn't look like a drag-and-drop puzzle with interchangeable parts.
Every word, every pixel matter.
Its point and eraser symbolize focus and flexibility.
That's what marketing communications strategy is all about.
That's what we do in our Media Works.
Media works when creative writers and artists work together.
By closely crafting your projects, we work together, often simultaneously, to create a message that hangs together and doesn't look like a drag-and-drop puzzle with interchangeable parts.
Every word, every pixel matter.
Its point and eraser symbolize focus and flexibility.
That's what marketing communications strategy is all about.
1 Your business needs multi-media marketing communications but can't support it on a full-time basis.
2 You need help figuring out where to deploy limited marketing resources, and everyone seems to push different things you've "got to" do.
3 Gaining access to hands-on experience and heads-on insights in many different media means you need multiple people in-house or.
4 Hiring a large agency with multiple specialists gets you big hourly fees and mark-ups and.
5 The bigger agencies have no one with an "insider" perspective about spending your money as if it were their own.
2 You need help figuring out where to deploy limited marketing resources, and everyone seems to push different things you've "got to" do.
3 Gaining access to hands-on experience and heads-on insights in many different media means you need multiple people in-house or.
4 Hiring a large agency with multiple specialists gets you big hourly fees and mark-ups and.
5 The bigger agencies have no one with an "insider" perspective about spending your money as if it were their own.
And that goes beyond style.
Your image and your results will vary depending on what media you use.
Your budget will also vary but no matter how large or small, a marketing communications plan helps you get the best value.
It's a sensible process and can easily pay for itself to avoid mis-spent marketing resources.
Evaluate what you have been doing and how that matches the needs of the people you want to reach TODAY.
Know your options: From a high-end, interactive website and social media campaigns to a lawn sign.
Your image and your results will vary depending on what media you use.
Your budget will also vary but no matter how large or small, a marketing communications plan helps you get the best value.
It's a sensible process and can easily pay for itself to avoid mis-spent marketing resources.
Evaluate what you have been doing and how that matches the needs of the people you want to reach TODAY.
Know your options: From a high-end, interactive website and social media campaigns to a lawn sign.
See just how cost-effective this can be.
In many cases, converting a single mobile visitor can cover the cost to reach mobile viewers, who now comprise the majority of Internet searchers.
Meeting that "mobile-friendly" standard is minimal, and you want more - especially when it comes at a very reasonable cost.
Place yourself in front of your competition where it counts, with rich, meaningful content for the live audience and screens that are on the move.
Satisfy search engines and your human customers at the same time, on all screens!
In many cases, converting a single mobile visitor can cover the cost to reach mobile viewers, who now comprise the majority of Internet searchers.
Meeting that "mobile-friendly" standard is minimal, and you want more - especially when it comes at a very reasonable cost.
Place yourself in front of your competition where it counts, with rich, meaningful content for the live audience and screens that are on the move.
Satisfy search engines and your human customers at the same time, on all screens!
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