Lutter Marketing is a qualitative market research firm, offering innovative thinking combined with proven methods to help you better understand your customers. With over 20 years of experience, Lutter Marketing knows how to listen. Whether you are launching a new product or service, understanding consumer needs and wants, naming or branding, or creating an advertising campaign, qualitative market research takes the guesswork out of what your customers want.
Let Lutter Marketing help you figure out the HOW and WHY of decision making, not just the what, where and when. Contact us to find out more.
Let Lutter Marketing help you figure out the HOW and WHY of decision making, not just the what, where and when. Contact us to find out more.
Services
With twenty years of market research experience, Lutter Marketing knows how and why to ask the questions you need answered.
Lutter Marketing works with a wonderful team of research associates, focus group facility coordinators, recruiters and transcriptionists.
We also collaborate with quantitative research firms to provide full market research needs.
Wendy Lutter, Lutter Marketing principal, started the firm in 1998 after being behind the one-way mirror on the client side at Children's Hospitals and Qwest, managing all aspects of market research.
Lutter Marketing works with a wonderful team of research associates, focus group facility coordinators, recruiters and transcriptionists.
We also collaborate with quantitative research firms to provide full market research needs.
Wendy Lutter, Lutter Marketing principal, started the firm in 1998 after being behind the one-way mirror on the client side at Children's Hospitals and Qwest, managing all aspects of market research.
Lutter Marketing's services run the range from simply facilitating a focus group to handling the entire execution of a qualitative research project: recruiting, drafting screener guide, drafting moderator's guides, handling incentives, developing additional materials for testing, and writing the analyses of the research findings.
There is no limit to the value of qualitative information at your disposal with the right questions and the right moderator.
Uncovering the reason behind what a customer thinks and feels can be the key to your organization's marketing strategy and communications.
There is no limit to the value of qualitative information at your disposal with the right questions and the right moderator.
Uncovering the reason behind what a customer thinks and feels can be the key to your organization's marketing strategy and communications.
Focus groups offer organizations an opportunity to discover candid thoughts, motivations and reactions of their customers.
Focus groups, more than any other method, allow for the emergence and pursuit of surprise information.
Focus groups offer flexibility.
A guide can be modified from group to group, and even within groups.
The moderator can build upon the ideas and insights of previous groups, getting to a greater depth of understanding.
Focus groups uniquely expose and accentuate both the similarities and the differences between distinct types of people.
Focus groups, more than any other method, allow for the emergence and pursuit of surprise information.
Focus groups offer flexibility.
A guide can be modified from group to group, and even within groups.
The moderator can build upon the ideas and insights of previous groups, getting to a greater depth of understanding.
Focus groups uniquely expose and accentuate both the similarities and the differences between distinct types of people.
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