Sterling Marketing
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Actively manage procurement or sales price risk with industry-leading monthly forecasts for livestock and red meat. Use our industry margin forecasts by sector to help assess the financial health of the industry. Changes in the structure of the industry regarding consolidation, capacity, and costs affect business across the supply chain. Combined with our industry-wide margin analysis, our on-going assessment of industry structural change will help to clarify your vision of the business environment.

I have been using Sterling Marketing as a credible beef data resource not only for the fundamental market information, but also for the technical trend analysis for over 20 years. Sterling Marketing, in my view, has the highest credibility relative to forward projections compared to other "computer" modeling forecasting companies. John is passionate, caring, and involved with the various beef industry segments every day, which enables Sterling Marketing to provide touch points that other data sources does not provide.
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Sterling Marketing, Inc. provides pointed economic analysis and forecasts for livestock, red meat, coffee, and edible oil.
John S. Nalivka has 30 years of experience in livestock and meat industry consulting.
He holds a B.S. degree in Animal Science from the University of Idaho and an M.S. degree in Agricultural and Resource Economics with an emphasis on production economics and price analysis from the University of Nevada.
From 1984 to 1986, Nalivka was an agricultural economist with the Economic Research Service of USDA, with primary responsibilities as a cattle industry analyst.
Sterling Marketing, Inc. is an industry leader in supplying market information and economic research for the U.S. livestock and red meat industries.
Our analysis of supply and demand and price forecasts cover all aspects of the supply chain and each individual cut of meat.
We have long been noted for our calculations of industry margins, processing capacity, and structural analysis that help our clients minimize their price risk.
In addition to the domestic livestock and red meat industries, Sterling Marketing, Inc. provides similar economic analysis of the coffee and edible oil markets.
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