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Today is the single most important day in your organization's marketing history, because today is the only day you can control. Today's vision, planning, decisions and actions will determine what tomorrow will deliver. The opportunities that you do or don't pursue today will soon be your reality - good or bad. Today, consumers' choices are influenced by thousands of messages, conversations and relationships.

The sheer number and variety of opportunities to engage and influence consumers can seem overwhelming. Covering every base is not an option. The customer relationships you start and nurture today will be the ones that sustain you tomorrow. Today, Crittenden Opportunity Focused Marketing enables organizations to enjoy extraordinary success in this dynamic, chaotic new world.

By helping our clients discover, identify and exploit those marketing opportunities that offer the highest potential, we enable them to better leverage their resources and efforts to achieve superior results.
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Even with today's economy, there are opportunities.
But just showing up isn't enough today.
With the continuing sluggishness of the economy, the proliferation of advances in communication technology and the growth of social marketing, organizations must improve and expand their marketing arsenals just to keep up.
Imagination, strategy and discipline are just as critical for success in this brave new world as in the pre-conversational marketing world.
Opportunity Focused Marketing is all about helping organizations uncover, develop and utilize those opportunities that create success.
Just like our clients, we demand results.
Crittenden OFM is dedicated to providing the most effective vision, strategies and programs to enable our clients to grow their businesses and build their brands.
Our team offers extensive experience providing an arsenal of services to organizations ranging from startups to some of the nation's largest, most successful corporations.
We are not wed to yesterday's strategies or structures that are no longer productive nor are we interested in spending our clients' money chasing yesterday's hot dot.
With Crittenden OFM, you will have an actively involved, fully engaged marketing partner who is passionately committed to your success.
Whether you are a major organization looking to reinforce and reinvigorate your brand or an serial entrepreneur fearlessly taking on the world, our team will bring every ounce of their expertise, acumen and imagination to bear in order to help maximize your opportunities and realize your potential.
North Carolina experienced suffered from the nation's highest incidence of children born with spina bifida and other neural tube birth defects.
A proven way to decrease this problem was convince women of childbearing age to begin taking folic acid before they became pregnant.
Unfortunately there was low awareness of this issue among young women and there were few funds available to invest in marketing.
Crittenden OFM began working with the NC March of Dimes, the NC Department of Health and Human Services and the NC Folic Acid Council to address this issue.
The PGA TOUR initially tapped Crittenden Opportunity Focused Marketing to promote their TPC Network of resort, destination and private golf clubs stretching from South Florida to San Francisco.
Our responsibilities have since expanded to include supporting some of their charitable efforts as well as tournaments ranging from The Presidents Cup to THE PLAYERS Championship.
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