Local Search Marketing gets a Location Based business found in Local Business Directories. Find out how local search marketing can help your business to increase visibility, generate leads, and grow sales. Ross Hart, the owner of Hart's Cyclery, admits to being reluctant to try online marketing at first. He refers to himself as "just a bike guy", a "small Business owner".
Before working with Location Traffic, he primarily relied on word-of-mouth, phone book ads, print advertising, and Val-Pak mailings to reach out to customers in a small local area. Hart's Cyclery had a great reputation for customer service and expert advice, but the bike shop wasn't drawing in nearly as many customers as it would be able to with a company strategy that included an online effort.
This whole process has changed the way I look at my customers now. We're seeing people come in from further away, and that's made a big difference. I may have been a little late in embracing the web, but the marketing strategies Shepard implemented, both on my site and in social media, combined with his suggested physical changes to my store, have really worked.
Before working with Location Traffic, he primarily relied on word-of-mouth, phone book ads, print advertising, and Val-Pak mailings to reach out to customers in a small local area. Hart's Cyclery had a great reputation for customer service and expert advice, but the bike shop wasn't drawing in nearly as many customers as it would be able to with a company strategy that included an online effort.
This whole process has changed the way I look at my customers now. We're seeing people come in from further away, and that's made a big difference. I may have been a little late in embracing the web, but the marketing strategies Shepard implemented, both on my site and in social media, combined with his suggested physical changes to my store, have really worked.
Services
Do you have a well-established business that's survived years, or maybe even decades in your area, but sales have stagnated or even declined recently?
To be more effective, all efforts - both online and offline - must work together to communicate a consistent, relevant, and accurate brand message to the right target audience, and the products and services provided by your company must deliver on that message.
To be more effective, all efforts - both online and offline - must work together to communicate a consistent, relevant, and accurate brand message to the right target audience, and the products and services provided by your company must deliver on that message.
Marketing Assessment: Carefully exploring what a business is doing right and wrong to win customer dollars is critical to knowing what to change and how to prioritize the ROI of new tactics.
The retail landscape is changing rapidly driven by consumers that are becoming far more informed, and product choices proliferating rapidly.
Technological advances are contributing to new flows of information, knowledge, and resources.
Amid all this change, the retail value chain is unbundling.
To compete effectively, traditional retailers should reimagine how they create and capture value, and find the best uses for, their assets.
The retail landscape is changing rapidly driven by consumers that are becoming far more informed, and product choices proliferating rapidly.
Technological advances are contributing to new flows of information, knowledge, and resources.
Amid all this change, the retail value chain is unbundling.
To compete effectively, traditional retailers should reimagine how they create and capture value, and find the best uses for, their assets.
As the owner of a business looking for outside help, you'd naturally "shop around" to compare pricing, and assess levels of experience and expertise.
You can't be whisked away by promises and simple explanations of tactics.
But you might ask yourself "why hire a consultant, can't an internet agency just do the work?".
It is more than just an Internet Marketing plan that brings about the exponential results we look for.
To get that we also look at how a business delivers on meeting customer needs, and over a period of time work with the business to focus its Operations.
You can't be whisked away by promises and simple explanations of tactics.
But you might ask yourself "why hire a consultant, can't an internet agency just do the work?".
It is more than just an Internet Marketing plan that brings about the exponential results we look for.
To get that we also look at how a business delivers on meeting customer needs, and over a period of time work with the business to focus its Operations.
A shoe store has a loyal customer base - but their sales are stagnant.
They aren't reaching new customers.
They create a local search listings in business directories and on review sites as a first step to retail marketing online.
People already interested in buying shoes now have a new way to learn about the store.
But how do they convince those people to shop at their store instead of the other shoe stores listed on that directory?
Tap into that existing loyal customer base.
They run promotions to encourage their current customers to write reviews, "like" them on social media, and so on.
They aren't reaching new customers.
They create a local search listings in business directories and on review sites as a first step to retail marketing online.
People already interested in buying shoes now have a new way to learn about the store.
But how do they convince those people to shop at their store instead of the other shoe stores listed on that directory?
Tap into that existing loyal customer base.
They run promotions to encourage their current customers to write reviews, "like" them on social media, and so on.
You're paying me to deliver a solid return, for my experience to get results and save you time and money - NOT for the time I spent doing research for you, analyzing the data and formulating a strategy, getting your business listed in directories, or hunched over a keyboard to get you that outcome.
That's not a quote, just a starting point to keep in mind.
You should realize increases in site traffic within 90 days, and depending on your sales cycle, increases in leads and sales following the 90 days.
That's not a quote, just a starting point to keep in mind.
You should realize increases in site traffic within 90 days, and depending on your sales cycle, increases in leads and sales following the 90 days.
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