Managing your business's "location data" is the most important (and least understood) way to make sure customers are finding you and not your competitors. Google and the other search engines check hundreds of directories (sites like Yellow Pages, Yellow Bot, Manta, Hotfrog, Dex, and dozens you've likely never heard of) to determine whose information is most accurate.
Whoever Google thinks is the most accurate. Social Media has become the ultimate "Catch-22" for most businesses. If you ignore it, your business seems "cold and out-of-touch", but once you make that first post if you stop you seem "dated" or even out-of-business. Is it worse to never make a post or to make a few posts then stop for 6 months? Fact: over 90% of customers will look at reviews before making a buying decision, even for brick-and-mortar and service businesses.
From attorneys to zoos there is no escaping that reviews make the difference. And did you know that even a 4.5 star reputation is not that great anymore? It isn't your fault, but it's 100% your problem as a business owner today.
Whoever Google thinks is the most accurate. Social Media has become the ultimate "Catch-22" for most businesses. If you ignore it, your business seems "cold and out-of-touch", but once you make that first post if you stop you seem "dated" or even out-of-business. Is it worse to never make a post or to make a few posts then stop for 6 months? Fact: over 90% of customers will look at reviews before making a buying decision, even for brick-and-mortar and service businesses.
From attorneys to zoos there is no escaping that reviews make the difference. And did you know that even a 4.5 star reputation is not that great anymore? It isn't your fault, but it's 100% your problem as a business owner today.
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