We are the Wilson Group, a marketing agency specializing in hearing care and med specialties. Administrators in these fields need a reliable and ongoing system for acquiring new patients. The Wilson Group understands the nomenclature and income streams of these industries and can deliver robust integrated marketing solutions at a reasonable cost. Our work method comprises a disciplined approach to 1) budgeting, 2) planning, 3) execution 4) measurement and 5) evaluation.
Our success for clients results from a unique feedback loop providing weekly measurement of three key performance indicators (KPIs): cost per lead, cost per appointment, and cost per sale. We are experts in all media: web, social, television and print. Authoritative product comparison guides we publish include The Consumer's Guide to Hearing Aids, The Consumer's Guide to Dental Implants, Best Practices in Cosmetic Dentistry, and The Consumer's Guide to Tinnitus Relief.
These guides are available to clients in both print and pdf download formats.
Our success for clients results from a unique feedback loop providing weekly measurement of three key performance indicators (KPIs): cost per lead, cost per appointment, and cost per sale. We are experts in all media: web, social, television and print. Authoritative product comparison guides we publish include The Consumer's Guide to Hearing Aids, The Consumer's Guide to Dental Implants, Best Practices in Cosmetic Dentistry, and The Consumer's Guide to Tinnitus Relief.
These guides are available to clients in both print and pdf download formats.
Services
I started this agency because I wanted to set my own trajectory and work for myself.
I didn't realize that being "the man" would require me to work longer hours and be more tenacious, even when defeated.
I started out wearing all hats - bookkeeper, salesman, copywriter and creative director.
I glued my business card on the door: Wilson & Company.
My tools were a Smith Corona typewriter, a pica rule, a ratio wheel, a camera, paper and a drafting table.
I had one account that netted $780 a month.
I didn't realize that being "the man" would require me to work longer hours and be more tenacious, even when defeated.
I started out wearing all hats - bookkeeper, salesman, copywriter and creative director.
I glued my business card on the door: Wilson & Company.
My tools were a Smith Corona typewriter, a pica rule, a ratio wheel, a camera, paper and a drafting table.
I had one account that netted $780 a month.
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