Pure Branding helps leading dietary supplement and functional food companies build loyalty and grow market share through strategic consulting, market research and brand innovation. Access this free white paper and follow the step-by-step process that a legacy supplement brand can apply to evaluate the need for a strategic rebrand.
Complete with practical exercises, the assessment process addresses your legacy brand's challenges; how differentiated your legacy brand really is within the supplement category; rebrand readiness for your legacy brand; the importance of alignment within the leadership and corporate culture; how to execute a legacy rebrand strategy with certainty and mitigate risk.It's not easy being a legacy dietary supplement brand.
With the supplement industry reaching revenues of $45 billion, many legacy brands are struggling to maintain their market share in an increasingly crowded and competitive market. From our experience working with legacy supplement brands, we have identified a number of warning signs that are to be ignored at one's own peril.
Complete with practical exercises, the assessment process addresses your legacy brand's challenges; how differentiated your legacy brand really is within the supplement category; rebrand readiness for your legacy brand; the importance of alignment within the leadership and corporate culture; how to execute a legacy rebrand strategy with certainty and mitigate risk.It's not easy being a legacy dietary supplement brand.
With the supplement industry reaching revenues of $45 billion, many legacy brands are struggling to maintain their market share in an increasingly crowded and competitive market. From our experience working with legacy supplement brands, we have identified a number of warning signs that are to be ignored at one's own peril.
Services
We specialize in integrative health and wellness companies.
We focus our attention on dietary supplement companies that sell either to consumers or through health care professionals.
We also have expertise with functional food and personal care companies.
We've been doing this since 1999.
We work exclusively in your world and we've heard about you.
Too often, brands run quickly into tactical execution at the expense of true, long-term substantive platforms that bring lasting value.
When you work with us, we make sure you avoid this pitfall.
We focus our attention on dietary supplement companies that sell either to consumers or through health care professionals.
We also have expertise with functional food and personal care companies.
We've been doing this since 1999.
We work exclusively in your world and we've heard about you.
Too often, brands run quickly into tactical execution at the expense of true, long-term substantive platforms that bring lasting value.
When you work with us, we make sure you avoid this pitfall.
We've been working with leading dietary supplement, personal care and functional food companies in both the retail and professional channels for almost two decades.
We care deeply about making a difference in people's lives through supporting integrative health & wellness companies with strategic consulting, market research and brand development that creates lasting value in the marketplace.
We believe a brand is a living system that operates best in harmony toward a greater purpose.
We believe the word "consumer" should be eliminated from our vocabulary, because it's no longer about consumption - it's about participation.
We care deeply about making a difference in people's lives through supporting integrative health & wellness companies with strategic consulting, market research and brand development that creates lasting value in the marketplace.
We believe a brand is a living system that operates best in harmony toward a greater purpose.
We believe the word "consumer" should be eliminated from our vocabulary, because it's no longer about consumption - it's about participation.
Prelaunch or ready to launch and needing clarity around brand and consumer to support early investment.
Disagreement among executive team and/or board of directors based on subjective bias instead of objective data.
Our three-phase, proven process will achieve consensus and certainty on your emerging brand's strategy.
We engaged Pure Branding for its Emerging Supplement Brand Accelerator at the start of the pandemic, unsure of how the workshops would go on Zoom.
To say that they exceeded our expectations would almost be an understatement.
Disagreement among executive team and/or board of directors based on subjective bias instead of objective data.
Our three-phase, proven process will achieve consensus and certainty on your emerging brand's strategy.
We engaged Pure Branding for its Emerging Supplement Brand Accelerator at the start of the pandemic, unsure of how the workshops would go on Zoom.
To say that they exceeded our expectations would almost be an understatement.
On the surface, these are basic questions that should be easily answered.
For us, it's just the beginning of a deep exploration that will reveal where the opportunities for the brand truly exist and how best to present the brand authentically and with relevance and intention.
Without this, the challenges will persist or reappear.
It's the difference between treating the root cause versus just the symptoms.
The research phase of the engagement helps us take a big-picture view of your brand in the marketplace, with an eye to revealing the opportunity unique to your company and offering.
For us, it's just the beginning of a deep exploration that will reveal where the opportunities for the brand truly exist and how best to present the brand authentically and with relevance and intention.
Without this, the challenges will persist or reappear.
It's the difference between treating the root cause versus just the symptoms.
The research phase of the engagement helps us take a big-picture view of your brand in the marketplace, with an eye to revealing the opportunity unique to your company and offering.
We begin the process of shaping by translating and organizing the key findings from the Brand Opportunity Intensive in preparation for the Brand Strategy workshop.
Brand Center: A succinct positioning statement that establishes the foundation for all future strategy and communication.
The who, what, how and why of your brand.
Brand Architecture: A framework to show how your brand assets fit together most effectively.
Communication Platform: A framework that engages conversation between your brand and your customers, a clear theme to drive campaigns and new product or ingredient introductions.
Brand Center: A succinct positioning statement that establishes the foundation for all future strategy and communication.
The who, what, how and why of your brand.
Brand Architecture: A framework to show how your brand assets fit together most effectively.
Communication Platform: A framework that engages conversation between your brand and your customers, a clear theme to drive campaigns and new product or ingredient introductions.
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