Spiral Design Studio
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Our collaborative team will guide you through the challenges of branding, digital marketing, print and graphic design, social media, advertising and other marketing initiatives. We partner with your team to attract and retain customers, improve public perception, maintain customer trust and exceed corporate objectives. If you want a great-to-work-with design team to help create experiences people really enjoy, get in touch.
Services
No matter what stage your business is in, we're here to help guide you through every challenge, from creating and building your brand, to implementing our advanced digital marketing techniques to help you surpass your objectives.
Our collaborative team approaches every client - from mom-and-pop shops up to Fortune 500 companies - the same way.
Our approach starts with meeting your team and getting a feel for what your brand represents, and what you hope to achieve with our services.
We then come back and put our heads together to create innovative campaigns that truly reflect your business.
Serving national and regional clients since 1989, The Spiral Design team expertly balances creativity and innovation with marketing strategy, logic and analysis.
It's this center-brained approach that helps our clients to reach their corporate objectives through marketing that's engaging and effective, tactical and targeted, meaningful and memorable.
Spiral is the proud recipient of the New York State Office of Parks, Recreation and Historic Preservation Award for outstanding contribution to advancing historic preservation and revitalization efforts in the City of Cohoes.
Initially redesigning Fenimore Asset Management's logo and complete suite of marketing materials in 2012, we once again teamed up with Fenimore's director of marketing to further modernize the brand and streamline Fenimore's client-facing materials.
Since their establishment, Fenimore's logo has been a combination mark incorporating a quilt square representing both their mission of service, ethics and prudent advisement as well as the company's historic location as a textile mill.
With this newest evolution we of course needed to maintain the strong brand recognition built over the years, but foremost it was essential to elevate the firm and position them as an industry flagbearer for the new decade.
SST initially approached Spiral for a new parts catalog website but quickly realized the need for an updated brand identity after our consultation.
Starting with the logo, we crafted an updated design, giving it a clean and modern feel while being optimized for online usage and then developed a stationery package that displays their commitment to detail and quality.
SST's primary website goal was to catalog their thousands of uniquely engineered parts and custom solutions while creating an easy experience for their customers.
Spiral proudly partnered with our home city of Cohoes to create an anniversary logo in celebration of it's esteemed 150th year of incorporation and to correspond with the inauguration of Mayor Bill Keeler on the 1st of the anniversary year.
The identity illustrates a modernized view of Cohoes' iconic falls, reflecting the positive and radiant trajectory of the new administration and the city's bright future.
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