It's a big world. We have more choices than ever about where we go, who we engage with and how we connect. For growing businesses, identifying and connecting with the people who need your products and services has never been more challenging. Springboard Marketing can help. Our strategic marketing consulting services - from marketing campaign development to content creation and website design - will help your business expand its reach, reduce costs and get noticed.
Springboard Marketing has received a Communicator Award of Distinction from the International Academy of the Visual Arts for its online marketing work for YMCA of the Suncoast. The YMCA project included development of a new website and social media presence, both of which incorporate YMCA of the USA national branding. If you're a good CEO or CMO, you've invested money and time into your marketing plan.
If you're a great CEO/CMO, you've insured that everyone in your company is aware of the plan, has a copy of it and is committed to its success.
Springboard Marketing has received a Communicator Award of Distinction from the International Academy of the Visual Arts for its online marketing work for YMCA of the Suncoast. The YMCA project included development of a new website and social media presence, both of which incorporate YMCA of the USA national branding. If you're a good CEO or CMO, you've invested money and time into your marketing plan.
If you're a great CEO/CMO, you've insured that everyone in your company is aware of the plan, has a copy of it and is committed to its success.
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Have you ever boarded the first bus that showed up at a bus stop without looking to see where it was going?
Chances are the answer is 'no.' Why?
Because success requires that we know where we're going and how we're going to get there.
Springboard can help your team define a roadmap to marketing success.
Some agencies will tell you that marketing is all about differentiating your offering from competitors.
And we don't disagree.
Knowing why your company is unique is certainly important - but communicating the benefits your product or service delivers is key to success.
Chances are the answer is 'no.' Why?
Because success requires that we know where we're going and how we're going to get there.
Springboard can help your team define a roadmap to marketing success.
Some agencies will tell you that marketing is all about differentiating your offering from competitors.
And we don't disagree.
Knowing why your company is unique is certainly important - but communicating the benefits your product or service delivers is key to success.
Two words of advice to those considering Springboard for a marketing or communications project: highly recommended.
They go above and beyond the agreed upon scope of work to make sure that we have what we need when we need it.
We get compliments on our newsletters, email campaigns, press releases and promotional events - all owed to Springboard.
They go above and beyond the agreed upon scope of work to make sure that we have what we need when we need it.
We get compliments on our newsletters, email campaigns, press releases and promotional events - all owed to Springboard.
Strategically designed websites and marketing materials set your company apart from competitors and reinforce its professionalism.
What makes a design strategic?
More than pretty pictures.
It's about information design - knowing how to use content and visual elements to make messages as powerful as possible, guide viewers and readers through the information you want to share, and make them feel good about the time they spend with your brand.
Tap Springboard's top-tier design talent to create thoughtful, engaging and visually beautiful marketing materials.
What makes a design strategic?
More than pretty pictures.
It's about information design - knowing how to use content and visual elements to make messages as powerful as possible, guide viewers and readers through the information you want to share, and make them feel good about the time they spend with your brand.
Tap Springboard's top-tier design talent to create thoughtful, engaging and visually beautiful marketing materials.
If you're a good CEO or CMO, you've invested money and time into your marketing plan.
If you're a great CEO/CMO, you've insured that everyone in your company is aware of the plan, has a copy of it and is committed to its success.
Given the employee buy-in, is it okay to change the plan?
Here are five situations when a change to your best laid marketing plan may be inevitable.
Underperforming ROI: Every plan should be monitored monthly to confirm that selected marketing channels are meeting expectations.
If you're a great CEO/CMO, you've insured that everyone in your company is aware of the plan, has a copy of it and is committed to its success.
Given the employee buy-in, is it okay to change the plan?
Here are five situations when a change to your best laid marketing plan may be inevitable.
Underperforming ROI: Every plan should be monitored monthly to confirm that selected marketing channels are meeting expectations.
David Allen Ibsen has written a blog called Telling Tales: "Hey marketing guy, how much did you make me today?"
It's a short and sweet tale of his experiences as a consumer marketing manager in an advertising, sales-driven organization (cable channel).
In this position, David is visited often by the CEO.
The CEO asks almost daily, "How much money did you make me today?" and our hero, David, is always forced to reply "Not a penny, Larry."
While laced with humor, David could read the implied threat in the CEO's question.
It's a short and sweet tale of his experiences as a consumer marketing manager in an advertising, sales-driven organization (cable channel).
In this position, David is visited often by the CEO.
The CEO asks almost daily, "How much money did you make me today?" and our hero, David, is always forced to reply "Not a penny, Larry."
While laced with humor, David could read the implied threat in the CEO's question.
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