OUR MISSION is to help companies--including advertising and public relations companies and their clients--to become knowledge-driven, rather than assumption-driven. What does that mean to you? ADM Marketing & Research Consulting and The Second Half can provide the information that will drive your strategic and tactical marketing decisions.
We will work with you to articulate your marketing and research objectives, collect and analyze the information that will get you closer to meeting those objectives, and help you decide where to go from there.ADM Marketing provides ONLY senior professionals -- no interns or rookies -- and it shows! Read our Testimonials, and see what our clients say.Then visit our Press Room to see more about our experience and philosophy.
We will work with you to articulate your marketing and research objectives, collect and analyze the information that will get you closer to meeting those objectives, and help you decide where to go from there.ADM Marketing provides ONLY senior professionals -- no interns or rookies -- and it shows! Read our Testimonials, and see what our clients say.Then visit our Press Room to see more about our experience and philosophy.
Services
When a client wants to increase awareness of its product or service, launch a new product, position itself in a certain way, or align itself with a well-known and esteemed organization, Research for Ink is a useful technique.
ADM's network partners provide public relations expertise to devise a media plan and execute it.
ADM's network partners provide public relations expertise to devise a media plan and execute it.
OUR MISSION is to help companies understand how to communicate with Americans who are 50 or older.
This population - especially the younger segment - is vastly different from previous generations, and they must be addressed in different ways.
Have you been considering a marketing effort to reach out to older Baby Boomers, who are now in their 50s?
The Second Half will be happy to meet with you, conduct a strategy session or a seminar with your marketing team or your product development team, to help you understand this population, in all its complexity.
This population - especially the younger segment - is vastly different from previous generations, and they must be addressed in different ways.
Have you been considering a marketing effort to reach out to older Baby Boomers, who are now in their 50s?
The Second Half will be happy to meet with you, conduct a strategy session or a seminar with your marketing team or your product development team, to help you understand this population, in all its complexity.
ADM's teamwork approach guarantees the client senior-level professionals who are assigned to areas in which they have demonstrated expertise.
There are no interns or entry-level staff members, nor people who are assigned to tasks for which they have little experience in order to keep them billable.
ADM works with clients to develop a customized approach to various marketing issues.
First, we meet to understand the business and marketing objectives, the issues to be explored or communicated, and the relevant audiences.
There are no interns or entry-level staff members, nor people who are assigned to tasks for which they have little experience in order to keep them billable.
ADM works with clients to develop a customized approach to various marketing issues.
First, we meet to understand the business and marketing objectives, the issues to be explored or communicated, and the relevant audiences.
Objective: To assess the image of the companys core product category among a representative population of women who engage in nail care; and to develop benchmark measurements in advance of a new advertising campaign.
Audience: Women 18 and over who use nail care products; and identified users of the client's specific product category.
Method: Telephone survey of 350 women in the general population and an over-sample of 170 category users.
Results: Incidence rates of category usage were established; brand and advertising awareness were measured; image and perception of the category was developed through two types of ratings bi-polar rating of various attributes of the category (reliable/unreliable, etc) and a series of statements to which respondents were asked to agree or disagree.
Audience: Women 18 and over who use nail care products; and identified users of the client's specific product category.
Method: Telephone survey of 350 women in the general population and an over-sample of 170 category users.
Results: Incidence rates of category usage were established; brand and advertising awareness were measured; image and perception of the category was developed through two types of ratings bi-polar rating of various attributes of the category (reliable/unreliable, etc) and a series of statements to which respondents were asked to agree or disagree.
I have known Ann as a research pro for a number of years and as a Board colleague at IABC for one.
The longer I know her, the deeper my professional respect and personal affection grows.
Ann did a benchmark study for a national client of ours several years ago that is still guiding their marketing today.
She really knows her stuff.
And she can write!
Not many people know how to put out a mean newsletter - Ann does.
Let it also be said that Ann is a true team player.
She takes responsibility and delivers.
The longer I know her, the deeper my professional respect and personal affection grows.
Ann did a benchmark study for a national client of ours several years ago that is still guiding their marketing today.
She really knows her stuff.
And she can write!
Not many people know how to put out a mean newsletter - Ann does.
Let it also be said that Ann is a true team player.
She takes responsibility and delivers.
Reviews
Be the first to review ADM Marketing & Research Consulting.
Write a Review
