TAG On The Web
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The art and science of creating the biggest noise among those for whom a product means the most and for those for whom the product means very little. Brand Singularity is built upon a foundation of solid strategy gleaned from industry, competitive, and marketplace opportunity analysis. Brand Personality is a set of human characteristics that are attributed to an entity to cause 'abbrandisement'.

Brand Personality is equity to which consumers can relate crafted from creativity and confirmed over time. Messaging Strategy provides the communication foundation for a marketing or advertising campaign.
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The over 80 articles in our Knowledge Base represent practical solutions for approaching problems and opportunities in General Business, Marketing, Sales, Small Business and the Internet based on real-world experience and expertise.
They are provided as a resource for seasoned and new practitioners as well as students.
Anyone who needs practical and actionable information as background insight to issues and opportunities in promotional marketing and general business.
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