Using customer insights and proven marketing principles to align your brand, build your roadmap, and move your business forward. Using customer insights and proven marketing principals to define your brand, build your roadmap, and stay on track to move your business forward. Deliver objective analysis and meaningful insights into the effectiveness of your brand strategy and marketing efforts.
Align what you want people to think about your company with what they actually do think about your company. Build your marketing roadmap, a clear and focused plan of action to follow in marketing your business. Provide expertise and guidance in improving processes, refining services and making decisions about marketing your business. As a Brand and Business Strategist, my focus goes beyond marketing to making the connections between how marketing decisions made today can impact your business in the future.
I partner with clients - listening to your needs and providing an objective analysis - to ensure all marketing strategies and tactics are in support of your overall business goals.
Align what you want people to think about your company with what they actually do think about your company. Build your marketing roadmap, a clear and focused plan of action to follow in marketing your business. Provide expertise and guidance in improving processes, refining services and making decisions about marketing your business. As a Brand and Business Strategist, my focus goes beyond marketing to making the connections between how marketing decisions made today can impact your business in the future.
I partner with clients - listening to your needs and providing an objective analysis - to ensure all marketing strategies and tactics are in support of your overall business goals.
Services
So how do you tell your story?
What tools and tactics are going to help you get your message out, increase your visibility and grow your business?
It starts with a thorough Discovery Process - analyzing your data, reviewing current efforts, and listening to you, your team, and your clients.
Leveraging customer insights to improve processes, refine products and services, and develop a messaging framework.
Developing tailored solutions: an organized plan to follow to help move your business forward.
What tools and tactics are going to help you get your message out, increase your visibility and grow your business?
It starts with a thorough Discovery Process - analyzing your data, reviewing current efforts, and listening to you, your team, and your clients.
Leveraging customer insights to improve processes, refine products and services, and develop a messaging framework.
Developing tailored solutions: an organized plan to follow to help move your business forward.
A Brand Audit provides a full analysis of your brand in its current state.
Creating clarity and providing meaningful insights into the effectiveness of your brand strategy and marketing efforts.
Performing an audit of your brand will give you the necessary information to confirm what is working, identify what is no longer effective, and then shift your tactics to align with the expectations of your customers and your business strategy.
I look at all aspects of your business with the audit.
Considering how your systems and infrastructure support the effectiveness of your branding efforts.
Creating clarity and providing meaningful insights into the effectiveness of your brand strategy and marketing efforts.
Performing an audit of your brand will give you the necessary information to confirm what is working, identify what is no longer effective, and then shift your tactics to align with the expectations of your customers and your business strategy.
I look at all aspects of your business with the audit.
Considering how your systems and infrastructure support the effectiveness of your branding efforts.
But is what you think you are communicating to your clients actually how you are being perceived?
Branding brings alignment between what you want people to think about your company and what they actually do think about your company.
More than logos and color palettes, it is the foundation for everything else you do in business.
From small businesses to large corporations: When you are effectively communicating the who, what, why, and how of your business, you create more interest, build stronger relationships, and increase the perceived value of your products and services.
Branding brings alignment between what you want people to think about your company and what they actually do think about your company.
More than logos and color palettes, it is the foundation for everything else you do in business.
From small businesses to large corporations: When you are effectively communicating the who, what, why, and how of your business, you create more interest, build stronger relationships, and increase the perceived value of your products and services.
More important, how will you know what decisions to make and which actions to take along the way?
It is a condensed version of a Strategic Marketing Plan, identifying your key audience, clarifying your goals, and distilling it all down into actionable next steps.
And it focuses your efforts by breaking up your marketing activities into smaller, manageable pieces.
I know a lot of marketing professionals.
But, I have come to really appreciate Jacqui's consultation and advice when it comes to marketing my company, DodgenCo.
It is a condensed version of a Strategic Marketing Plan, identifying your key audience, clarifying your goals, and distilling it all down into actionable next steps.
And it focuses your efforts by breaking up your marketing activities into smaller, manageable pieces.
I know a lot of marketing professionals.
But, I have come to really appreciate Jacqui's consultation and advice when it comes to marketing my company, DodgenCo.
As a Marketing Consultant, I serve as an objective expert for small businesses.
Bringing together my years of experience, marketing expertise, and strategic thinking to help you improve business processes, refine products and services, and make decisions about marketing your business.
We start by assessing where your business is now, clarifying the goals you want to achieve, and then putting together a list of what items to focus on when.
As a Marketing Coach, I work with you to focus on the "bigger picture" of where you want to go in your business.
Bringing together my years of experience, marketing expertise, and strategic thinking to help you improve business processes, refine products and services, and make decisions about marketing your business.
We start by assessing where your business is now, clarifying the goals you want to achieve, and then putting together a list of what items to focus on when.
As a Marketing Coach, I work with you to focus on the "bigger picture" of where you want to go in your business.
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