Even before I was a teenager I knew that I was interested in marketing. I have always been intrigued by the messaging in commercials and advertisements. It was normal for me to spend a summer afternoon playing basketball and wonder why did we choose a Spaulding basketball or what did your brand of sneakers say about you. It was all interesting to me.
As a teenager, I remember being fascinated by a documentary on the "Mad Men" of Madison Avenue. It was then that I knew marketing would be my career path. I even remember working on my first marketing plan. I was working with my grandfather who was in the record store business for over 25 years. One day I overheard him saying that a record label exec was looking for ideas to push the new Gerald Levert album in record stores.
I went home that night and worked on an in-store campaign to present to my grandfather. We never ended up using my campaign, but my Grandfather did say that I did a good job (I'm not sure if that was just an encouraging Grandfather response or not).
As a teenager, I remember being fascinated by a documentary on the "Mad Men" of Madison Avenue. It was then that I knew marketing would be my career path. I even remember working on my first marketing plan. I was working with my grandfather who was in the record store business for over 25 years. One day I overheard him saying that a record label exec was looking for ideas to push the new Gerald Levert album in record stores.
I went home that night and worked on an in-store campaign to present to my grandfather. We never ended up using my campaign, but my Grandfather did say that I did a good job (I'm not sure if that was just an encouraging Grandfather response or not).
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Did you know that your marketing strategy also includes your internal processes "also known as" the system of how your organization communicates internally and externally?
How do you communicate with your members?
Are meeting agendas accessible on the website, emailed prior to meetings, or introduced physically at meetings?
Does your website accept one-time donations or does it allow for automatic recurring donations?
The strategic planning of your marketing message, along with these examples of internal processes are all a part of your marketing strategy.
How do you communicate with your members?
Are meeting agendas accessible on the website, emailed prior to meetings, or introduced physically at meetings?
Does your website accept one-time donations or does it allow for automatic recurring donations?
The strategic planning of your marketing message, along with these examples of internal processes are all a part of your marketing strategy.
An announcement campaign is a short-term marketing push surrounding goal-centered messaging.
Messaging can vary from the announcement of a new organization, promotion for an upcoming event, or the start of a new program or project.
The messaging is totally up to you, our job is to effectively deliver the message to your desired audience.
How would learning key takeaways from the analytics of a campaign benefit your organization?.
Imagine how far your organization will grow from learning the best practices taken from each campaign?.
Messaging can vary from the announcement of a new organization, promotion for an upcoming event, or the start of a new program or project.
The messaging is totally up to you, our job is to effectively deliver the message to your desired audience.
How would learning key takeaways from the analytics of a campaign benefit your organization?.
Imagine how far your organization will grow from learning the best practices taken from each campaign?.
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