Logistics Marketing Advisors

Logistics Marketing Advisors designs and executes strategic marketing programs that help logistics businesses drive revenue and profit.
Targeted advice from someone with a successful track record of marketing logistics services.
Existing relationships with journalists, consultants and associations that service the logistics industry.
We are a small, specialty agency focused on one industry - the logistics industry.
This allows us to maintain the industry knowledge and contacts required to help our clients succeed.

We'll work with you to better define your unique value proposition and market niche, resulting in more focused marketing communications messages targeted at prospects who offer the best fit for your business.
Logistics Marketing Advisors will work with you to ensure consistent presentation of your 3PL brand through signage, sales presentations, brochures, sell sheets and other logistics communications in order to reinforce your unique value and market positioning.
Let's face it, you're already working pretty hard to get the attention of busy 3PL and operations executives.

To attract new logistics customers, you need a thorough understanding of the target market.
We'll help you gather the data you need to make informed decisions about company or product strategies.
The insight you need is often available direct from your customers and prospects.
You just have to ask.
Design, implementation and analysis of primary research with customers, prospects and company management.
Detailed studies done in conjunction with the logistics research groups at major universities.

In the crowded logistics sector, where many service providers look and sound the same, it's hard to get noticed (and drive leads) without a clear, differentiating value proposition.
But many companies mistakenly adopt a "we do anything for anybody" approach, assuming that an appeal to a broad range of prospects will increase success.
Often, it simply increases the chance your message will get lost.
Whether you're a 3PL, a carrier, a supply chain software company or an equipment company, we'll work with you to define your niche in the logistics market and create a platform for company growth.

Establish clear objectives - and we'll link these marketing objectives directly to the sales plan.
Map out strategies and marketing tactics - advertising, PR, content, direct marketing, special events.
Most often, Logistics Marketing Advisors' staff works as a seamless part of our clients' teams to implement marketing plans.
Regular meetings are held to gauge progress against the plan and to ensure accountability for commitments.
A marketing plan can benefit from input from top executives.
We are skilled at planning and orchestrating half-day and full-day planning workshops that bring key executives together to brainstorm and drive consensus on key business issues.