Chief Executive Officer, Brian Giese, and Chief Technology Officer, RK Maniyani, co-founded True Influence in 2008 to compete in the emerging B2B marketing automation software category. Two years later, they recognized the enormous opportunity of dramatically expanding the reach, scope and relevance of behavioral data used to identify and engage with in-market B2B prospects.
So they began developing the intent monitoring technology that's proven to be their cornerstone of success. Our breakthrough: Collect and catalog decision-makers' content consumption across the entire internet, not just a limited collection of publisher web sites or our own online channels. We use this information, which is called intent data, to identify and target decision-makers who are actively researching a purchase decision.
Coupled with our dedication to verify and deliver only the most accurate contact info, this new approach to behavioral data targeting quickly moved us to the head of the pack among B2B lead providers.
So they began developing the intent monitoring technology that's proven to be their cornerstone of success. Our breakthrough: Collect and catalog decision-makers' content consumption across the entire internet, not just a limited collection of publisher web sites or our own online channels. We use this information, which is called intent data, to identify and target decision-makers who are actively researching a purchase decision.
Coupled with our dedication to verify and deliver only the most accurate contact info, this new approach to behavioral data targeting quickly moved us to the head of the pack among B2B lead providers.
Services
Data is scattered everywhere and people access the internet from multiple devices.
There is no question that marketing and sales teams need visibility into a prospects' entire customer journey.
But where do you start?
Identity Graph Triangulation help marketing and sales identify individual contacts and buying groups to get a single view of the customer.
Once a person is identified, their identity is validated at the device level.
This Identity Graph Triangulation process not only makes it possible to identify intent signals but adds greater confirmation and completion to help you confidently target buying groups and customers regardless of device or profile they are consuming content under.
There is no question that marketing and sales teams need visibility into a prospects' entire customer journey.
But where do you start?
Identity Graph Triangulation help marketing and sales identify individual contacts and buying groups to get a single view of the customer.
Once a person is identified, their identity is validated at the device level.
This Identity Graph Triangulation process not only makes it possible to identify intent signals but adds greater confirmation and completion to help you confidently target buying groups and customers regardless of device or profile they are consuming content under.
Intent can improve your sales and marketing performance by discovering in-market accounts.
But that's just the beginning.
So, if you want to transform your Account-Based Marketing (ABM), pipeline strategies, or optimize your sales and marketing ROI goals, read further.
With intent intelligence, you can map the purchase intent of prospects and organizations based on their online activity.
This can help you know how and where to spend your marketing dollars.
So, what more do you need to meet your sales and marketing teams' ROI goals?
But that's just the beginning.
So, if you want to transform your Account-Based Marketing (ABM), pipeline strategies, or optimize your sales and marketing ROI goals, read further.
With intent intelligence, you can map the purchase intent of prospects and organizations based on their online activity.
This can help you know how and where to spend your marketing dollars.
So, what more do you need to meet your sales and marketing teams' ROI goals?
Yes, quality matters.
The greatest asset that any sales and marketing team can have is accurate data.
Good contact data helps marketing teams increase your performance goals and profitability.
That's why we developed the industry's most reliable data algorithms to screen out inaccurate records so you can get on with your selling and go-to-market strategies.
No more time wasted on invalid contact data.
It's time to execute on your campaigns.
TripleCheck includes email verification, tele-verification, and a B2B / B2B2C contact replacement guarantee.
The greatest asset that any sales and marketing team can have is accurate data.
Good contact data helps marketing teams increase your performance goals and profitability.
That's why we developed the industry's most reliable data algorithms to screen out inaccurate records so you can get on with your selling and go-to-market strategies.
No more time wasted on invalid contact data.
It's time to execute on your campaigns.
TripleCheck includes email verification, tele-verification, and a B2B / B2B2C contact replacement guarantee.
Now more than ever, sales and marketing teams are under tremendous pressure to move fast and persuade people to purchase their products.
Buyers demand better products, better services, better prices.
Sales and marketing teams are trying to identify buyers, find out what they really care about, and engage with them no matter where they are or what device they are using.
Our proprietary intent process gathers and analyzes data from multiple channels, identifies members of a buying group and shows when users are engaged.
Buyers demand better products, better services, better prices.
Sales and marketing teams are trying to identify buyers, find out what they really care about, and engage with them no matter where they are or what device they are using.
Our proprietary intent process gathers and analyzes data from multiple channels, identifies members of a buying group and shows when users are engaged.
You've invested in high-quality content that explains the benefits of your product and builds your company's reputation as a leader in the B2B marketing space.
But competition is fierce, and even the best in-house email lists and web channels represent only a fraction of the total B2B buyer audience for your message.
So how do you get your content in front of those B2B buyers who are actively in-market and researching their next purchase?
The True Influence Marketing CloudTM's PersonaBase program couples the extensive reach of our Content Syndication network with the power of intent to find exactly the rightB2B personas and audience for your content, at exactly the right time.
But competition is fierce, and even the best in-house email lists and web channels represent only a fraction of the total B2B buyer audience for your message.
So how do you get your content in front of those B2B buyers who are actively in-market and researching their next purchase?
The True Influence Marketing CloudTM's PersonaBase program couples the extensive reach of our Content Syndication network with the power of intent to find exactly the rightB2B personas and audience for your content, at exactly the right time.
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