PR does not stand for press release. Not at Castle, anyway. The most effective PR starts with strategy - sound thinking that considers all of the available avenues for reaching the right audiences at the right time with the right messages.
We have extensive crisis management experience leading national high-profile, high-stakes crises and helping our clients through sensitive and often highly charged matters around discrimination, wrongful termination, financial malfeasance, Title IX, litigation, sexual misconduct, data breaches and regulatory investigations.How do I connect and engage with my customers?
Social/digital media is not the singular answer, but instead another key communications channel that organizations need to consider as part of an integrated public relations and communications strategy. Everything we do at Castle begins with the client's business goals and messages in mind. To that end, we're agnostic about the tools we use to get our clients where they need to go.Marketing and its numerous disciplines are at the heart of many client engagements.
We have extensive crisis management experience leading national high-profile, high-stakes crises and helping our clients through sensitive and often highly charged matters around discrimination, wrongful termination, financial malfeasance, Title IX, litigation, sexual misconduct, data breaches and regulatory investigations.How do I connect and engage with my customers?
Social/digital media is not the singular answer, but instead another key communications channel that organizations need to consider as part of an integrated public relations and communications strategy. Everything we do at Castle begins with the client's business goals and messages in mind. To that end, we're agnostic about the tools we use to get our clients where they need to go.Marketing and its numerous disciplines are at the heart of many client engagements.
Services
A true partnership is a two-way street - ideas and information flow openly and regularly, based on a foundation of mutual trust and respect for one another's expertise - and our clients embrace this philosophy.
The best and most productive relationships are synergistic and goal-oriented, and a long-term relationship has the value add of deep-rooted industry and company knowledge and relationships.
Our client list speaks for itself.
Since our earliest days, we've represented everything from start-ups to Fortune 500 companies with that same partnership approach and dedication at the core of every engagement.
The best and most productive relationships are synergistic and goal-oriented, and a long-term relationship has the value add of deep-rooted industry and company knowledge and relationships.
Our client list speaks for itself.
Since our earliest days, we've represented everything from start-ups to Fortune 500 companies with that same partnership approach and dedication at the core of every engagement.
There is very limited on-street metered parking available in the Navy Yard.
We encourage you to use public transportation or grab a cab or Uber.
A public ferry is available from Long Wharf to the Charlestown Navy Yard.
If you drive, here are recommended parking options within walking distance (listed in order of proximity).
We encourage you to use public transportation or grab a cab or Uber.
A public ferry is available from Long Wharf to the Charlestown Navy Yard.
If you drive, here are recommended parking options within walking distance (listed in order of proximity).
Castle fuels client campaigns with the best creative ideas, strategies and tactical execution, supported by world-class client service, to help our clients achieve their business goals.
In 1996, we built Castle on a simple belief: public relations and events are the most powerful and credible messaging and motivational tools.
And they require very distinct and exacting skill sets.
That's why, unlike most PR agencies, we view event planning as its own distinct practice area.
The beauty of this model is that it gives clients access to the best minds with the right experience that fits their unique needs.
In 1996, we built Castle on a simple belief: public relations and events are the most powerful and credible messaging and motivational tools.
And they require very distinct and exacting skill sets.
That's why, unlike most PR agencies, we view event planning as its own distinct practice area.
The beauty of this model is that it gives clients access to the best minds with the right experience that fits their unique needs.
PR does not stand for press release.
Not at Castle, anyway.
The most effective public relations starts with strategy - sound thinking that considers all of the available avenues for reaching the right audiences at the right time with the right messages.
Traditional media has changed dramatically, with more competition for fewer coverage opportunities making knowledge of the media landscape and targeted pitching ever more important.
Digital media, through the creation, curation and sharing of content, adds a never-before-seen opportunity to target with pinpoint precision, as well as an element of message control not available through traditional earned media placements.
Not at Castle, anyway.
The most effective public relations starts with strategy - sound thinking that considers all of the available avenues for reaching the right audiences at the right time with the right messages.
Traditional media has changed dramatically, with more competition for fewer coverage opportunities making knowledge of the media landscape and targeted pitching ever more important.
Digital media, through the creation, curation and sharing of content, adds a never-before-seen opportunity to target with pinpoint precision, as well as an element of message control not available through traditional earned media placements.
If a tree falls in a forest but no one is there to hear it, does it make a sound?
What about the many experts within your organization?
If no one hears them speak at events, reads their blog posts, whitepapers or quotes in the media, how will anyone know just how resourceful your organization is?
Our job is to define, promote and disseminate your views and perspectives, enhancing your position of thought leadership within your industry.
Using the right mix of strategic communications tools including blogs, contributed content, op-eds and speaking engagements, we leverage your experience, insight and understanding and convert it to tangible market value.
What about the many experts within your organization?
If no one hears them speak at events, reads their blog posts, whitepapers or quotes in the media, how will anyone know just how resourceful your organization is?
Our job is to define, promote and disseminate your views and perspectives, enhancing your position of thought leadership within your industry.
Using the right mix of strategic communications tools including blogs, contributed content, op-eds and speaking engagements, we leverage your experience, insight and understanding and convert it to tangible market value.
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