The needs of individual and institutional investors changed markedly in the 1980s and 1990s as the provisions of the landmark ERISA statutes of the 1970s gathered force. Additionally, the expected shortfall of Social Security became more apparent and fueled urgency. In this environment, the modern investment management industry began to take form.
Lean and focused professional portfolio management companies supplanted bank trust departments as the search for smart, alpha-oriented managers of stock and bond portfolios emerged in earnest. In this environment, nimble, focused boutique investment houses proved their mettle, taking share from bureaucratic and underperforming investment banks and brokerages.
The roots of Genesis Marketing were firmly established in this era with the launch of a predecessor firm in 1987 and the formation of Genesis in 1993. Today, while many of the boutique investment management houses of the 1980s and '90s have grown into the behemoths of a new millennium, the appetites of smart, institutional investors for nimble, high-performing managers persist and continue to be served by Genesis and its select stable of premier investment talent.
Lean and focused professional portfolio management companies supplanted bank trust departments as the search for smart, alpha-oriented managers of stock and bond portfolios emerged in earnest. In this environment, nimble, focused boutique investment houses proved their mettle, taking share from bureaucratic and underperforming investment banks and brokerages.
The roots of Genesis Marketing were firmly established in this era with the launch of a predecessor firm in 1987 and the formation of Genesis in 1993. Today, while many of the boutique investment management houses of the 1980s and '90s have grown into the behemoths of a new millennium, the appetites of smart, institutional investors for nimble, high-performing managers persist and continue to be served by Genesis and its select stable of premier investment talent.
Services
GOAL: Recognition of your firm in a crowded marketplace for your positive attributes and comparative advantages.
MEANS: A multi-disciplined process based on identifying and accentuating your core strengths.
The proven Genesis approach enables high-performing investment managers to focus on mission-critical aspects of research, analysis and portfolio management.
For more than three decades, Genesis representation has helped many of these managers to turn investment excellence into business success.
MEANS: A multi-disciplined process based on identifying and accentuating your core strengths.
The proven Genesis approach enables high-performing investment managers to focus on mission-critical aspects of research, analysis and portfolio management.
For more than three decades, Genesis representation has helped many of these managers to turn investment excellence into business success.
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