Radian Consulting
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Understand and improve marketing processes, connect with customers as individuals, and optimize pricing and product offerings with HCL's end-to-end enterprise marketing management solutions. Transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.

Predictive analytics helps your organization predict with confidence what will happen next so that you can make smarter decisions and improve business outcomes. Radian offers easy-to-use predictive analytics solutions that meet the specific needs of different users and skill levels from beginners to experienced analysts. Predictive analytics gives you the knowledge to predict.and the power to act.

Make better and smarter business decisions faster with solutions that take business intelligence (BI) to a whole new level. Innovations in BI to provide broader analytic capabilities so that everyone has the relevant information they need to drive your business forward.
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We are a Chicago-area consultancy firm focused on delivering innovative marketing technologies designed to give our clients a competitive advantage.
With multiple ways to listen to the customer, organizations need to effectively understand the right strategy that will work best at specific points in the customer lifecycle.
Traditional marketing methods have taken a backseat as the digital world has morphed into a larger entity.
Knowing how to apply what still works to that digital world, while taking advantage of current technologies, has become the focus of today's marketing departments.
Radian Consulting brings 20 years of experience in the technical consulting space as a full service consultancy.
We have worked closely with a number of Fortune 500 firms to evaluate and implement best of breed marketing tools with a focus on business intelligence, campaign management, and predictive marketing analytics.
Our consultants will partner with your marketing team to provide you with the most effective end-to-end solutions empowering your marketing personnel with state of the art technologies designed to transform your business.
Radian Consulting works closely with IBM to provide their comprehensive suite of EMM, BI and Analytics software to organizations across the world.
IBM's marketing software is an end-to-end, integrated set of capabilities designed for marketers and related organizations focused on understanding and improving marketing processes, understanding customers as individuals, optimizing pricing and product offerings, and engaging buyers in relevant interactions across digital, social, and traditional marketing channels.
Below are a number of key white papers covering the Enterprise Marketing Management, Business Intelligence and Predictive Marketing Analytics space.
White papers are categorized by posted date with the most recent papers at the top of the page.
If you have further questions or are looking to start your own project, reach out to us and let's chat.
But how can marketers apply the same analytic rigor to marketing through inbound channels as they typically do for outbound campaigns?
IBM Interact allows marketers to personalize in real time the experience of customers interacting with websites, call centers and other inbound marketing channels.
Click the play option to watch an individual video.
If you have further questions or are looking to start your own project, reach out to us and let's chat.
Be sure to check back periodically as we are updating this section often with new videos.
IBM's Enterprise Marketing Management suite serves as the marketing optimization platform marketers need to coordinate all aspects of marketing.
Increase personalization of all marketing messages and coordinate marketing across all marketing channels.
See why online Customer Experience Management is so important, and how IBM Tealeaf solutions can help.
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