At DesignWorks Group, our gang of forward-thinkers uses a customer-centric methodology and today's most radical technology to harvest cyber space and deliver qualified leads to the palm of your hand. If you're looking to transform your marketing into a goal-oriented, growth-driven weapon, you've found the right crew. DesignWorks Group was born in 1982 as a full-service advertising agency.
Growing up, we focused primarily on brand development, creative, broadcast production and strategic media buying. Traditional marketing was our thing, and we rocked it for 38 years. Consumer behavior has changed drastically since those days. We aren't afraid of change. We get it, we embrace it and we roll with it. There is a difference between traditional advertising "vendors" that deliver projects and "partners" that deliver long-term value.
We are the difference. Instead of buying consumer attention, focus on attracting people who are already looking for what you have to offer. You can't buy love. Knowing what you're doing, when you're doing it and how you're doing it is the difference between success and failure.
Growing up, we focused primarily on brand development, creative, broadcast production and strategic media buying. Traditional marketing was our thing, and we rocked it for 38 years. Consumer behavior has changed drastically since those days. We aren't afraid of change. We get it, we embrace it and we roll with it. There is a difference between traditional advertising "vendors" that deliver projects and "partners" that deliver long-term value.
We are the difference. Instead of buying consumer attention, focus on attracting people who are already looking for what you have to offer. You can't buy love. Knowing what you're doing, when you're doing it and how you're doing it is the difference between success and failure.
Services
Making a business grow takes planning, talent, energy and hard work.
We know, because for 37 years DesignWorks Group has helped hundreds of companies grow their businesses.
Since 1982, we have developed innovative marketing strategies for our clients and then transformed those strategies into vivid, memorable messages, which targeted specific audiences and were delivered using the most efficient media mix available.
We creatively shape each message to be tailored to the specific needs of each media and then deliver that message using an integrated, cross-platform media mix based on real data and decades of experience.
We know, because for 37 years DesignWorks Group has helped hundreds of companies grow their businesses.
Since 1982, we have developed innovative marketing strategies for our clients and then transformed those strategies into vivid, memorable messages, which targeted specific audiences and were delivered using the most efficient media mix available.
We creatively shape each message to be tailored to the specific needs of each media and then deliver that message using an integrated, cross-platform media mix based on real data and decades of experience.
Deny it all you want, but like it or not, the world is moving away from traditional, outbound marketing - cold calling, direct mail, print, radio, TV and trade show advertising - and toward inbound marketing techniques.
Inbound Marketing tactics focus your marketing dollars on people who are actually looking for your products and services, as opposed to using interruptive methods to coerce people into buying.
It focuses on attracting customers through content and interactions that are relevant and helpful - not interruptive.
Inbound Marketing tactics focus your marketing dollars on people who are actually looking for your products and services, as opposed to using interruptive methods to coerce people into buying.
It focuses on attracting customers through content and interactions that are relevant and helpful - not interruptive.
Content marketing is: marketing your business products and services using content your customers find valuable.
This isn't anything new, really.
Businesses have been using content like brochures, newsletters and flyers to market their businesses for years.
But now, these things live online.
So what makes valuable content?
It has to be relevant to your audience's concerns or interests; otherwise it won't hold their attention.
It should strive to inform or entertain.
While it should relate to your business, the end goal isn't to sell something right away.
This isn't anything new, really.
Businesses have been using content like brochures, newsletters and flyers to market their businesses for years.
But now, these things live online.
So what makes valuable content?
It has to be relevant to your audience's concerns or interests; otherwise it won't hold their attention.
It should strive to inform or entertain.
While it should relate to your business, the end goal isn't to sell something right away.
We all want to grow and reach new people, but how?
Most people start with the platform or method before even defining what they are trying to accomplish.
Your goals should determine how and where you market, so how do you set good quality marketing goals?
Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts.
Your marketing strategy is shaped by your business goals.
Your marketing plan is how you are going to achieve those marketing goals.
It's the application of your strategy a roadmap that will guide you from one point to another.
Most people start with the platform or method before even defining what they are trying to accomplish.
Your goals should determine how and where you market, so how do you set good quality marketing goals?
Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts.
Your marketing strategy is shaped by your business goals.
Your marketing plan is how you are going to achieve those marketing goals.
It's the application of your strategy a roadmap that will guide you from one point to another.
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