We are a market research consultancy dedicated to illuminating and translating customer insights into actionable opportunities for business growth and leadership. After I struggled for years to take my business to the next level, you quickly assimilated my situation and identified critical big-picture objectives, which I had not considered.
You went beyond helping us understand our business from the perspective of our customers - you specified implications for our business strategy, prioritized issues to resolve, and recommended practical action steps in line with our business goals.As a result of immediately applying what we learned from your market research, we have gained traction while saving substantial time and resources going down false trails.
We have a 20+ year track record of delivering strategic customer and marketing insights that translate into business results for Fortune 500 and growing companies. We serve each unique client as a thinking partner when we design, implement, and deliver a custom research-based solution that inspires action to meet business objectives.
You went beyond helping us understand our business from the perspective of our customers - you specified implications for our business strategy, prioritized issues to resolve, and recommended practical action steps in line with our business goals.As a result of immediately applying what we learned from your market research, we have gained traction while saving substantial time and resources going down false trails.
We have a 20+ year track record of delivering strategic customer and marketing insights that translate into business results for Fortune 500 and growing companies. We serve each unique client as a thinking partner when we design, implement, and deliver a custom research-based solution that inspires action to meet business objectives.
Services
Founded in 2009 in response to demand by marketers for customer insights that translate into business results beyond data from research.
Delivers insight beyond the "what" (knowledge) to the "so what" (relevance and implications for the client) and the "now what" (recommended decisions and actions) to solve business problems and meet specific goals.
Offers the flexibility and cost-efficiency of an independent firm to design, scope, source, manage, and implement a custom research solution that fits each client's unique needs.
Delivers insight beyond the "what" (knowledge) to the "so what" (relevance and implications for the client) and the "now what" (recommended decisions and actions) to solve business problems and meet specific goals.
Offers the flexibility and cost-efficiency of an independent firm to design, scope, source, manage, and implement a custom research solution that fits each client's unique needs.
Randi is passionate about making a difference and doing everything possible to get to the heart of the matter through market research.
She masterfully uses innovative approaches to supplement traditional methods.
Her ability to make sense of complex issues and gray areas testifies to her keen insight and business acumen.
We could not have developed, gotten approval from the executive committee, and implemented our new business plan without her research and strategic guidance.
She masterfully uses innovative approaches to supplement traditional methods.
Her ability to make sense of complex issues and gray areas testifies to her keen insight and business acumen.
We could not have developed, gotten approval from the executive committee, and implemented our new business plan without her research and strategic guidance.
A leading regional physician partnership committed to grow its contract-based services on a national level.
The first critical step was to identify, segment, and deeply understand their target market of hospital executives.
We provided strategic and tactical direction to develop a branded marketing and PR campaign to support the business development team.
To position itself as a vibrant destination attractive to residents, business owners, and visitors, a small U.S. city needed to deeply understand the experiences, perceptions, and viewpoints of a broad cross-section of stakeholder groups.
The first critical step was to identify, segment, and deeply understand their target market of hospital executives.
We provided strategic and tactical direction to develop a branded marketing and PR campaign to support the business development team.
To position itself as a vibrant destination attractive to residents, business owners, and visitors, a small U.S. city needed to deeply understand the experiences, perceptions, and viewpoints of a broad cross-section of stakeholder groups.
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