We measure our success as a full-service direct marketing agency strictly in terms of our success rate for clients. That's why everything we do, from research and creative development to media planning, buying and analytics is designed to deliver maximum ROI and growth for our clients. Exceeding client objectives is our only objective. Delivering client success, our only allowable.
Ben is a seasoned direct marketer with over 15 years' experience in true direct response acquisition, as well as. With 25+ years of experience in direct marketing, Rene Munoz oversees the research, data analytics and information. Jane's role encompasses financial controls and reporting, corporate governance, human resources, contracts and agency.
Ben is a seasoned direct marketer with over 15 years' experience in true direct response acquisition, as well as. With 25+ years of experience in direct marketing, Rene Munoz oversees the research, data analytics and information. Jane's role encompasses financial controls and reporting, corporate governance, human resources, contracts and agency.
Services
Imagine advertising that reaches and motivates your target audience to take action.
Advertising that is a profit center, not a business expense.
Advertising that effectively and efficiently sells products, services, and ideas - builds brands, raises corporate awareness, and drives retail sales - all the while making advertising make money.
At Lockard & Wechsler Direct, this is what drives us and sets us apart from all other direct marketing professionals.
This is what helped us become a nationally acclaimed direct-marketing agency with over $450 million in annual billings and a wide range of satisfied clients whose well-spent media dollars are helping their businesses grow.
Advertising that is a profit center, not a business expense.
Advertising that effectively and efficiently sells products, services, and ideas - builds brands, raises corporate awareness, and drives retail sales - all the while making advertising make money.
At Lockard & Wechsler Direct, this is what drives us and sets us apart from all other direct marketing professionals.
This is what helped us become a nationally acclaimed direct-marketing agency with over $450 million in annual billings and a wide range of satisfied clients whose well-spent media dollars are helping their businesses grow.
Our extensive media capabilities are supported by a robust research and analytics tool chest.
When you combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance, you have the fundamentals to build successful direct marketing programs.
With over 100 campaigns in market at any one time, and tens of millions of dollars in media placed monthly, our team continually takes the pulse of the marketplace.
We're seeking the most attractive, efficient, and scalable media opportunities at all times.
When you combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance, you have the fundamentals to build successful direct marketing programs.
With over 100 campaigns in market at any one time, and tens of millions of dollars in media placed monthly, our team continually takes the pulse of the marketplace.
We're seeking the most attractive, efficient, and scalable media opportunities at all times.
With over 100 campaigns in market at any one time, and tens of millions of dollars in media placed monthly, our team continually takes the pulse of the marketplace.
We're seeking the most attractive, efficient, and scalable media opportunities at all times.
Plus, we bring considerable clout and influence on each and every media buy.
Our goal is to provide the best media at the best price for every client we represent.
We have decades of media buying experience across all platforms: National Cable, Syndication, Spot TV, Network, Satellite, VOD, Addressable, PI, Hispanic, Long Form, Online Video, Social, Search, Print, Radio, and OOH.
We're seeking the most attractive, efficient, and scalable media opportunities at all times.
Plus, we bring considerable clout and influence on each and every media buy.
Our goal is to provide the best media at the best price for every client we represent.
We have decades of media buying experience across all platforms: National Cable, Syndication, Spot TV, Network, Satellite, VOD, Addressable, PI, Hispanic, Long Form, Online Video, Social, Search, Print, Radio, and OOH.
Our commitment to research, data and analysis is supported by more than $1M a year in syndicated research and systems development.
That, and our more than a quarter century of direct marketing experience identifies powerful consumer insights, drives every strategy we develop and decision we make.
Our Research & Consumer Insights Group has an impact on all aspects of a campaign's lifecycle, from plan development to post analysis.
Utilizing Simmons and MRI data for plan development, we begin by building a profile to determine target-audience demographics.
That, and our more than a quarter century of direct marketing experience identifies powerful consumer insights, drives every strategy we develop and decision we make.
Our Research & Consumer Insights Group has an impact on all aspects of a campaign's lifecycle, from plan development to post analysis.
Utilizing Simmons and MRI data for plan development, we begin by building a profile to determine target-audience demographics.
MediaPro, our proprietary analytics tool, and SmartMatch, our integrated media attribution model, are fully customizable and can accommodate nearly all data and reporting needs for any direct marketing campaign.
MediaPro, our proprietary media planning, buying and analysis system, provides unparalleled precision, flexibility and insight.
It's the only single system solution that provides integrated media attribution reporting for direct marketing, e-commerce, and retail support campaigns.
Within MediaPro is our continuously updated Nielsen module.
MediaPro, our proprietary media planning, buying and analysis system, provides unparalleled precision, flexibility and insight.
It's the only single system solution that provides integrated media attribution reporting for direct marketing, e-commerce, and retail support campaigns.
Within MediaPro is our continuously updated Nielsen module.
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