Leap Strategic Marketing
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Leap Strategic Marketing is not a traditional marketing communication agency. While the agency can provide all the disciplines of typical advertising and marketing agencies, we customize our service package to meet your specific needs. We call this the Right Solution. Leap Marketing has developed a proprietary digital media planning and performance tracking process specifically designed for community banks.

After years of perfecting this digital media planning process and learning how to generate results using highly targeted digital media. Below is an overview of how our process works. Targeting your bank's. The Opportunity for Community Banks has Never Been Better Most households have always been pretty reluctant to move their primary banking relationship.

However, the pandemic and rise of new digital banking options have altered switching behavior creating a big opportunity for those financial institutions that are aggressive and a risk. Leap Marketing has developed a proprietary process that works for all lines of business at your bank, regardless if you have online account opening or not.
Services
Our agency was created to address the reality that most traditional marketing communication agencies do not work efficiently or effectively.
In most cases, these traditional business models do not provide cost-effective marketing solutions for either the client or the agency.
You should choose an external marketing resource that has a business and operational platform that can dynamically align with your opportunities - providing expert counsel and resources as your business needs change.
Leap Marketing's success comes from constantly aligning our resources and strategic marketing services to match the client's business opportunities, rather than just leveraging our current, in-house service capabilities.
Marketing is War.
And winning a war requires success in many different individual battles.
Winning requires flexibility in the strategy and tactics that must be employed in every situation.
Leap manages the assets of the agency to deliver a very diverse and a completely flexible set of strategic marketing services and capabilities.
Based on the work that is done upfront to jointly determine the client need, expert capabilities are brought together in a targeted and focused fashion.
The Leap business model provides for endless possibilities that are focused on creating the best, customized business solution for clients.
The agency has spent more than 25 years working in the financial services industry.
Those years of experience have taught us that marketing in the financial services industry is a specialty that requires experts who understand the regulations, products and importance of compliance.
Leap Marketing understands that regulations change and the agency takes the initiative to stay informed and educated with those new regulations.
Understanding these changes helps us to be more creative in the development of our solutions.
Not long ago, digital solutions were the exception to the rule-a novelty even-to marketers seeking to grow their businesses.
Today, it's a necessity few agencies understand better than Leap Marketing.
We grew up with digital and we know what it takes to make it work for you.
Like traditional marketing, digital tackles the basics.
So, what's the difference?
Simply put, digital is faster, cheaper and more precise than any other medium available-at least when you work with us.
We analyze your or goals and then build a digital communications plan that leverages the digital assets you need.
Digital Video lets you pinpoint your ad right down to the zip code-at a fraction of the cost of conventional TV advertising.
No waste or overlap, just a one-to-one connection with you and your target market-with creative that hits home!
The wonderful aspect of Digital Video is the ability to geographically, contextually and demographically target your media buys.
Professional TV quality and fast turnaround allows for this Digital Video to deliver any type of message.
Unlike broadcast or cable spot TV or OTT TV commercials, digital video allows for a high degree of analytic analysis and evaluation of their effectiveness.
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