Yes Marketing is a consulting firm that recommends and executes marketing programs for clients in the Green Industry - particularly, the lawn care industry. Our goal is to provide our clients cost-effective ways to generate more leads and sales from a marketing universe of residential consumers. We do this mostly through direct mail and television.
Web Sites: Your web site is the least expensive and most versatile marketing tool you have available. Will it drive all of the new sales you will need to meet the goals in your marketing plans and business strategy - probably not. Not even with all of the search engine optimization and banner advertising you can use or develop. But it can serve as a lead generator, a sale closer, a customer and consumer relationship building tool and even an employee training tool if it is developed to do so.
Almost everyone that interacts with your company in any way will visit your web site. Direct Mail: It is our experience that direct mail is still the driving force in most lawn care service lead generation and sales campaigns, albeit not as much as it was ten or twenty years ago.
Web Sites: Your web site is the least expensive and most versatile marketing tool you have available. Will it drive all of the new sales you will need to meet the goals in your marketing plans and business strategy - probably not. Not even with all of the search engine optimization and banner advertising you can use or develop. But it can serve as a lead generator, a sale closer, a customer and consumer relationship building tool and even an employee training tool if it is developed to do so.
Almost everyone that interacts with your company in any way will visit your web site. Direct Mail: It is our experience that direct mail is still the driving force in most lawn care service lead generation and sales campaigns, albeit not as much as it was ten or twenty years ago.
Services
I started Yes Marketing in 1997 with the help of John Merrill and Billie Sprowls.
Both John and Billie worked with me in the marketing department at Barefoot Grass Lawn Service which had just been acquired in 1996 by TruGreen Chemlawn, a subsidiary of Service Master at the time.
I had not planned to start a company; I planned to retire.
Within a few months of my "retirement" a couple of former franchisees called to tell me they had split off from TruGreen Chemlawn and asked if I could help them with marketing.
Both John and Billie worked with me in the marketing department at Barefoot Grass Lawn Service which had just been acquired in 1996 by TruGreen Chemlawn, a subsidiary of Service Master at the time.
I had not planned to start a company; I planned to retire.
Within a few months of my "retirement" a couple of former franchisees called to tell me they had split off from TruGreen Chemlawn and asked if I could help them with marketing.
Maybe you are just starting out in the turf business, or have been in the lawn business only a few years.
You have one truck and maybe one assistant.
Direct mail campaigns require, at the very minimum, 10,000 pieces mailed to a highly targeted prospect list at a cost of around $5,000 and that can be risky.
To create a large scale marketing program you need to have at least 20% of last year's revenue to invest in marketing.
If not, don't try to scrimp and get by with mailing a few thousand pieces.
You have one truck and maybe one assistant.
Direct mail campaigns require, at the very minimum, 10,000 pieces mailed to a highly targeted prospect list at a cost of around $5,000 and that can be risky.
To create a large scale marketing program you need to have at least 20% of last year's revenue to invest in marketing.
If not, don't try to scrimp and get by with mailing a few thousand pieces.
You have been in the lawn care business more than just a few years.
You have a business location, several employees, a couple of fully equipped trucks, maybe an office manager/assistant/partner. Growth has become an issue.
You have heard stories about big buyouts by national corporate lawn care companies and would like to position the company to be more attractive.
You are ready to add an additional lawn service truck because your current fleet is reaching its limits.
Your customer base has grown to cover most of the community, but is not really saturated in most neighborhoods.
You have a business location, several employees, a couple of fully equipped trucks, maybe an office manager/assistant/partner. Growth has become an issue.
You have heard stories about big buyouts by national corporate lawn care companies and would like to position the company to be more attractive.
You are ready to add an additional lawn service truck because your current fleet is reaching its limits.
Your customer base has grown to cover most of the community, but is not really saturated in most neighborhoods.
You made the decision years ago that this is a good industry and one that you can grow your business in until you retire or sell it.
Overall, you have a good relationship with your employees.
Labor can become an issue however, and good people and service are at the core of your business so you must always be recruiting.
Maybe a good part of your original "team" has moved on and the quality of service you started with has dropped off slightly.
When that happens, your cancel rate goes up.
A good portion of your marketing budget goes to replacing the customers you lose as cancels.
Overall, you have a good relationship with your employees.
Labor can become an issue however, and good people and service are at the core of your business so you must always be recruiting.
Maybe a good part of your original "team" has moved on and the quality of service you started with has dropped off slightly.
When that happens, your cancel rate goes up.
A good portion of your marketing budget goes to replacing the customers you lose as cancels.
You've reached the point where company is fairly profitable and running well.
You have a good team in place and they can handle most situations.
You make the big decisions, but you have people in management and in the field to take care of the day-to-day issues.
Perhaps you've been looking at franchising the entire operation or even selling the business and have already begun to look at the legal aspects.
Or maybe you are committed to keeping the company in the "family" (no franchising, no sale to TruGreen Chemlawn).
You have a good team in place and they can handle most situations.
You make the big decisions, but you have people in management and in the field to take care of the day-to-day issues.
Perhaps you've been looking at franchising the entire operation or even selling the business and have already begun to look at the legal aspects.
Or maybe you are committed to keeping the company in the "family" (no franchising, no sale to TruGreen Chemlawn).
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