Over 3 decades of experience with hands-on brand creation, optimization, positioning and management. Specialists in identifying opportunities to capture competitive advantage which is insulated and sustainable. Design and execute creative research strategies and plans leading to valuable insights, thoughtful analysis, and highly actionable results.
Whether looking for research guidance from qualitative or bulletproof results and innovative statistical methods from quantitative studies, Consumer Insight Associates has done it, and looks forward to assisting you. Identify, refine and maximize potential of brand/branding/new products strategies leading to new business platforms. Leaders in innovation, brand positioning/re-positioning, advertising creative and consumer promotional strategies and tactics.
We will lead client strategic planning/corporate vision and mission statement development sessions.
Whether looking for research guidance from qualitative or bulletproof results and innovative statistical methods from quantitative studies, Consumer Insight Associates has done it, and looks forward to assisting you. Identify, refine and maximize potential of brand/branding/new products strategies leading to new business platforms. Leaders in innovation, brand positioning/re-positioning, advertising creative and consumer promotional strategies and tactics.
We will lead client strategic planning/corporate vision and mission statement development sessions.
Services
John Moreton is a native of the Greater Boston area, having grown up in Weston.
He graduated from the University of Denver with a BA in liberal arts and received an MBA from Babson College with a concentration in marketing.
In 1999, John founded Consumer Insight Associates, a marketing-driven management consulting practice which provides creative problem solving, strategy and research services to clients - from start-ups to corporations with established, global brands - in a broad array of industries.
He graduated from the University of Denver with a BA in liberal arts and received an MBA from Babson College with a concentration in marketing.
In 1999, John founded Consumer Insight Associates, a marketing-driven management consulting practice which provides creative problem solving, strategy and research services to clients - from start-ups to corporations with established, global brands - in a broad array of industries.
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