It's Don Crawford and Lois Carter Crawford at Marketing Idea Shop. Thanks for stopping by. We'd love to help you learn to improve your sales results and become more known to your prospects and future customers.
With collectively more than 80 years in the sales and marketing communications field, we share our tips, techniques and stories in our book and blog, Secrets of the Softer Side of Selling, while also working directly with clients to help them challenge themselves to close more sales, earn more revenue, and drive their competitors crazy.We primarily work with business-to-business (B2B) companies, that is, businesses selling to other businesses.
In addition, we offer editing, writing, blogging and social media services for a wide variety of clients, including nonprofits, authors, and solopreneurs.
With collectively more than 80 years in the sales and marketing communications field, we share our tips, techniques and stories in our book and blog, Secrets of the Softer Side of Selling, while also working directly with clients to help them challenge themselves to close more sales, earn more revenue, and drive their competitors crazy.We primarily work with business-to-business (B2B) companies, that is, businesses selling to other businesses.
In addition, we offer editing, writing, blogging and social media services for a wide variety of clients, including nonprofits, authors, and solopreneurs.
Services
A successful salesman, sales manager and business owner, Donald S. Crawford understands the selling process.
His experience comes from more than 40 years of working in both large and small companies, selling technically complex products to businesses.
He has managed sales teams of distributors and reps as well as employees.
A lifelong learner, Don continues to study the art and science of selling.
He also coaches sales teams and individuals to help them exceed their goals.
Don was an adjunct professor, teaching sales and marketing courses at James Madison University, Old Dominion University and Thomas Nelson Community College.
His experience comes from more than 40 years of working in both large and small companies, selling technically complex products to businesses.
He has managed sales teams of distributors and reps as well as employees.
A lifelong learner, Don continues to study the art and science of selling.
He also coaches sales teams and individuals to help them exceed their goals.
Don was an adjunct professor, teaching sales and marketing courses at James Madison University, Old Dominion University and Thomas Nelson Community College.
Lois Carter Crawford has more than 40 years of experience in the editing, writing, marketing communications and public relations field, and is the author or coauthor of several books, including Secrets of the Softer Side of Selling, which she wrote with Don Crawford.
She holds a Bachelor of Arts degree in psychology from the University of Wisconsin-Milwaukee. Lois also passed the intensive exam given by the Public Relations Society of America in 2002 to become an accredited public relations professional (APR).
She holds a Bachelor of Arts degree in psychology from the University of Wisconsin-Milwaukee. Lois also passed the intensive exam given by the Public Relations Society of America in 2002 to become an accredited public relations professional (APR).
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