Axtar

I help businesses design and execute a marketing strategy agnostic of tools and platforms that encompasses all channels across digital and traditional media to deliver the most efficient dollar spend with targeted and optimized returns. I not only implement data measurement tools but also build the connecting pipeline to integrate data across platform silos as well as design the underlying measurement and optimization strategy that drives your business goals and success metrics.

I tell compelling brand stories via short-form and long-form content optimized for top rank and high conversion rates across online search, social media, email and web channels. With almost two decades of experience working with the full top-to-bottom marketing funnel, from front-end website optimization to lead attribution, scoring and routing to pipeline generation, getting creative with data and content to solve marketing problems is what I do.

I have worked with B2B technology leaders such as Salesforce, Workday, and LinkedIn to build systems and processes that leverage big data to optimize conversions, user experience, and brand engagement, all leading to accelerated pipeline generation.