Onset Marketing
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Onset Marketing is a Michigan company that provides strategic marketing and sales lead generation services focused on creating new sales opportunities and business for clients. Onset Marketing helps business-to-business firms build presence in existing and new markets. We utilize integrated business telemarketing / multi-media sales lead generation tactics to deliver a continuous flow of qualified sales leads and sales appointments.

Many B2B companies rely heavily on referrals. This often is enough to sustain the business but not grow sales revenues. We use a structured cold calling process is convert generating sales leads from a reactive to a pro-active sales methodology. The Onset Marketing process combines strategy, infrastructure and content to build brand awareness and generate sales leads.

We follow a proprietary three-tiered approach to build a strong strategic marketing platform that drives qualified sales leads, provides detailed analytics, and optimal program performance. We focus on generating new sales opportunities.
Services
Onset Marketing uses its trademarked Focused Marketing Plan to assist businesses build strategic plans, profitable products and companies.
We use a field-tested, structured methodology to identify new opportunities and increase marketing effectiveness.
Our Small Business Marketing Blueprint service is designed especially for small and medium size businesses.
It provides a balance of strategic planning, market research and marketing campaign planning at an affordable price.
Our Small Business Marketing Blueprint establishes a marketing roadmap and can serve as the basis for all your future marketing / sales efforts.
Onset Marketing helps companies establish a strong consistent differentiated marketing message that helps create your brand image and build market presence.
Your company's marketing message serves as the foundation for all your marketing and sales efforts.
The marketing message conveys why your target clients should care about your company and its products and services.
It consists of a marketing positioning statement and supporting statements.
Your marketing positioning statement defines your company, the market(s) it serves, the value of what you offer and why they should buy it from you.
We generate B2B sales leads for a variety of industries including for manufacturing, engineering, technology, business and health insurance, banking/financial, and business product, service, and solution firms.
We identify the right business prospects and approach that influence action.
We perform integrated marketing that combines business telemarketing, email marketing and direct marketing to maximize results.
We pay personal attention to each campaign.
We work directly with you to help acquire new clients and achieve profitable business growth.
We provide turnkey B2B social media marketing services, including strategy, process and planning, content and creativity to drive traffic to your website and create market awareness.
We integrate social media with other Internet marketing tactics to help drive business customer interest in your products and services.
Utilizing strategic marketing principles combined with new social media networks and tools, we connect businesses with new customers.
We create, communicate and deliver captivating content to social media sites and contacts to build strong market awareness and market presence.
We provide a strategic and comprehensive approach to grow student enrollment, increase student retention and build community awareness.
Our program initially focuses on the 2016/17 school year, and then transitions into an on-going sustainable program.
Our student enrollment marketing programs take advantage of marketing best practices culled from over 30 years of designing and implementing successful marketing programs.
We define and build the school's brand message with supportive imagery that tells a story and deepens emotional connection to improve student enrollment results.
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