Affinity Design Group
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Affinity Design Group
Branding begins with profiling your ideal prospects and positioning your brand to be most attractive to them. We communicate what your company stands for - what makes you different or better than the competition while motivating your target market to take action. Our goal is to win market share for you by clearly defining your unique niche, emphasizing your advantages while exploiting the weaknesses of your competitors - positioning your brand as a desirable category leader.

Your entire organization should be hyper-aware of your core brand values. We help to consistently promote these values and customer benefits across all marketing communication channels with professionally crafted copy and graphics. Our advertising agency has boatloads of creative energy, know-how and deep resources to make very compelling and professional branding impressions on your market.

Tap into our energy for the marketing consulting you need - from a single project to comprehensive marketing guidance and support.
Services
Gentlemen: I would like to take a brief moment to tell you how pleased we are with our new ad layout in Professional Boatbuilder.
It is the 1/2 page island, and it looks great!
Thanks to all your team for making ITW SprayCore look so good.
We look forward to more projects.
Our services are not limited to those listed above.
We are here to assist with any marketing needs and always find a way to get things done for our clients.
Please let us know how we may be helpful.
Branding and Rebranding will help make a stronger connection with your target market.
You don't want just a logo, you want a brand position that resonates with your prime prospects - one that your entire organization can get behind.
Every marketing investment will then increase your brand's equity and influence.
When Florida Spine Institute wanted to update their brand mark and positioning, we started by surveying 1,000 of their patients.
This led us to develop the positioning tagline, "Excellence With Compassion."
The short answer is yes.
Bringing your product to the people allows you to reach new qualified prospects that may not otherwise find their way to your showroom.
Trade shows attract people interested or even passionate about your industry category and engage all the senses as attendees experience your product.
For luxury items like yachts for example, boat shows are fantastic for showcasing product, allowing folks to walk through and get a feel for the boat, receive immediate answers to their questions and build a rapport with the broker.
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